I am getting pretty tired of calling PETA out for their offensive ad campaigns. The latest, which premiered on the National Mall last week, is called Glass Walls and features the prominent endorsement of Paul McCartney. Nifty. Less nifty, however, is that it equates animal cruelty with slavery, among other systems of oppression. The display features graphic images of animal cruelty next to graphic images of human cruelty, including images of slavery from the nearby Natural History Museum. From NBC Washington:
“Child labor, human slavery, and the oppression of women all came to be opposed by our society, thanks to the passion and hard work of human rights activists,” said PETA President Ingrid E. Newkirk.
“We hope that PETA’s display will help people see that nonhuman animals suffer today just as humans once did, and that we can all make small changes in our lives to help make animal oppression a thing of the past,” she said.
Ugh. Equating animal cruelty with slavery, child labor, and oppression of women is literally dehumanizing.
Of course, PETA’s been alienating folks with these sorts of offensive ads for ages now. I see it as one of the clearest examples of how nonprofits can go bad. PETA gets attention in the media, which makes their donors happy and brings in the dollars. Forget that this is turning decent people off from the message.
Fuck you PETA. Fuck you very much.