PETA’s latest sexism: “Be Proud of your Body Scan: Go Vegan”


Only PETA can try to profit off of the invasive TSA screenings by pushing objectifying and body image bullshit with their latest ad. Thankfully, it was rejected by several major airports this past holiday weekend:

The ads from People for the Ethical Treatment of Animals features a scan of a curvaceous woman in lacy underwear with the message: “Be Proud of Your Body Scan: Go Vegan.”

Major airports in Las Vegas, Charlotte, N.C., and New York City refused to display the ads designed to entice holiday travelers waiting in security lines.

Officials with McCarran International Airport in Las Vegas say its policy prohibits political ads.

PETA Vice President Dan Matthews says the ads were meant to be humorous. He says PETA hasn’t taken a political position on airport security measures.

As they say for all their campaigns. Call me a humorless feminist, but fat-shaming, blatant racism and sexism isn’t much of a laughing matter.

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  1. Posted November 29, 2010 at 10:58 am | Permalink

    I wish we wouldn’t give PETA the time of day by blogging this. I’m sure they look at this and say “YES! All press is good press! Super effective ad!”

  2. Posted November 29, 2010 at 2:25 pm | Permalink

    As if we need yet another one that passes us and our bodies off as things to be ogled. Those airports were right in refusing to show them.

    And just a personal thing–I know this has nothing at all to do with the discussion on how this ad is sexist–but personally I could never go vegan. (No offense or anything to people who are.) I tried it once because I heard it was healthier to eat that way, but by day 3 I was just so weak and I didn’t even have the energy to wiggle my pinkie.

  3. Posted November 29, 2010 at 4:37 pm | Permalink

    I’m a vegetarian but PETA annoys the hell out of me. The TSA scanners violate boundaries and there have already been reports of rape survivors being triggered by searches and small children being frightened by these intrusive processes – to me an ad like this is akin to a rape joke.

  4. Posted November 29, 2010 at 5:24 pm | Permalink

    In addition to everything that’s obviously problematic about this, it also sends the message that the only possible reason a woman might object to her body being seen naked by strangers is that she’s insecure about the way her body looks. Clearly, it’s not possible to be perfectly comfortable with and proud of your body and yet still not want strangers to ogle it.

  5. Posted December 1, 2010 at 2:05 am | Permalink

    Nrgh. Word up to both Angi and Jenny, this ad makes me “wtf?” on so many levels.

    What does veganism have to do with TSA scanners?
    What does veganism have to do with being proud of tits?
    What does being proud of your body have to do with objections to TSA scanners?
    What do TSA scanners have to do with avoiding the suffering and exploitation of animals?

    It’s this kind of stupidity (among other things) that make me embarassed that PETA is a vegetarian/vegan-representative organization. PETA does not represent me, and I wish they would go fuck themselves.

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