Well, this is depressing. ThinkProgress flags a new study that shows just how much the gender of the person doing the pitching affects what business proposals are invested in.
Researchers from Harvard, Massachusetts Institute of Technology, and the Wharton School examined three entrepreneurial pitch competitions along with two controlled experiments. “[W]e find that investors prefer entrepreneurial pitches presented by male entrepreneurs compared with pitches presented by female entrepreneurs, even when the content of the pitch is the same,” they write. Good looking men were particularly persuasive, although physical appearance didn’t make a difference for women. This leads to what the researchers identify as “a profound and consistent gender gap in entrepreneurship.”
And it’s no joke that the gap is profound. Women-led companies got just 13 percent of all venture capital funding last year, are less likely to get small business loans, and composed a tiny 3 percent of the companies that went public in the last couple decades. Read More