I don’t know about you, but I can’t stop shaking my head at all of the poor taste, misinformed, and flat out irresponsible pink-ribbon “breast cancer awareness” campaigns that crawl out of the woodwork every year during the month of October. This year’s apparent winner of “are-you-kidding-me” pink-washing goes to Susan G. Komen and its pink fracking bits, but as we have continued to cover here at Feministing, the breast cancer pink marketing juggernaut overlooks the experiences, perspectives, and goals of actual breast cancer survivors.
Thankfully, organizations like Breast Cancer Action exist and are fighting to reclaim activism for this disease. We were so thrilled to speak with its Executive Director Karuna Jaggar where she just came from delivering over 150,000 petitions to the Susan G. Komen to stop supporting fracking companies that lead to cancer. Breast Cancer Action and its initiatives “Think Before You Pink” motivate us to continue pushing against the co-opting of a deadly disease by massive corporations and profit-lead marketing campaigns. I am so grateful for their passion, work, and activism.
Now without further ado, the Feministing Five with Karuna Jaggar!