PETA does it again

Ann mentioned this in her last PETA WTF? post, but I decided it needed more attention.
Just when you think PETA couldn’t get any worse, they take their ad campaigns to another level.

Apparently PETA is petitioning to buy ad space on the fences that are being constructed along the US/Mexico border to display these racist and offensive ads. From PETA:

People for the Ethical Treatment of Animals plans today to announce an unusual marketing pitch to the U.S. government: Rent us space on the fence for billboards warning illegal border crossers there is more to fear than the Border Patrol.
The billboards [pictured], in English and Spanish, would offer the caution: “If the Border Patrol Doesn’t Get You, the Chicken and Burgers Will — Go Vegan.”
“We think that Mexicans and other immigrants should be warned if they cross into the U.S. they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits and vegetables,” said Lindsay Rajt, assistant manager of PETA’s vegan campaigns.

We already know they could use some help when it comes to objectifying women. But apparently they also need a serious race and class analysis check over at PETA. Stat. Without even getting into what’s fucked up about the message they are trying to send about meat consumption and mexican vs american culture, let’s begin with the images on the ad, which are borderline racist and definitely offensive to me. Then how about supporting the screwed up US immigration policy by BUYING ad space on these fences?
News flash PETA: promoting animal rights through misogyny, racism and the objectification of women is NOT the way to go.
Thanks to Cesarina for the link

Join the Conversation

  • poetry lover

    PETA has sunk to a new low. “If the Border Patrol Doesn’t Get You”? Is that supposed to be amusing to people so desperate they are willing to put their lives on the line to cross over to the US? I realize PETA does this stuff to draw attention to themselves by stirring up controversy in liberal communities, but all they are doing is trivializing their own cause – which is awful, in my opinion, because animals really do need us to stand up for their rights in vigorous, non-problematic ways.

  • megsfrad

    I can’t even believe this. Honestly, beyond the actual images used in the posters, how can PETA be so callous? As if people who are crossing the border are really going to be thinking about their DIETS?
    This only reinforces how superficial american popular culture is becoming and how much ridiculous emhpasis is put on being “healthy” (eg skinny). And i agree about trivializing the PETA cause. Animals deserve real compassion and protection, not an organization that loves causes controversy just to get its name out there.

  • Logrus

    If I recall correctly the literacy rate (Spanish and English) for people crossing the border illegally is incredibly low (something like 50%, I thin Schlosser mentioned in FFN). Making text-based messages really seem like a stupid waste of money.
    Also these folks are not usually leaving a very healthy lifestyle behind them. Coming to the U.S. is most often a “less-bad” choice. My brother in law is a legal Mexican immigrant, his family had it relatively good in Mexico. Compared to his neighbors here he’s poor as hell, but it’s still better for him here, the average person who comes here illegally has it much worse than my brother and his family did.
    PETA is just dumb.

  • FuckDecaf

    “let’s begin with the images on the ad, which are borderline racist…”
    Intentional? ;)

  • rhowan

    With the really impractical and stupidly offensive stuff like this (and the proposed Greyhound bus murder ad) I don’t think PETA is being serious. They’re just taking advantage of the people’s justifiable outrage to get themselves talked about in the mainstream media and in blogs (like this one). It’s the old “Any publicity is good publicity” play. They don’t even have to actually go forward with the fence ad campaign, they’ve already got what they wanted.

  • a.k.a UltraMagnus

    We think that Mexicans and other immigrants should be warned if they cross into the U.S. they are putting their health at risk by leaving behind a healthier, staple diet of corn tortillas, beans, rice, fruits and vegetables
    Is it just me or does this seem to infantilize the Mexican people? Have they been to Mexico? They do realize that the diet, the diet IN Mexico, this diet includes pork, chicken and beef already? Or do they think of Mexican as innocents who’s “staple” diet is about to be corrupted by the evul fast food nation of America? They do realize these animals aren’t something “new” that Mexican people just haven’t been introduced to?
    Dear gawd, the racism, the stupidity, it burns.

  • FuckDecaf

    I also have to second Rhowan’s comment. PETA’s intended audience is almost always the controversy-hungry press (and now blogosphere.)
    The immediate audience is just a pretext.

  • Miriam

    Oh, and if you want to make the connection to animal rights and why the fence is a terrible idea, there is the issue that these fences screw with migration patterns of animals living in the border regions and put them at greater risk for extinction.
    Obviously PETA doesn’t really care though, and as you said rhowan, it’s mostly about publicity and not actually about issues.

  • Eddie

    What upsets me the most about PETA’s shenanigans is that it gives vegetarians and vegans a bad image. People associate being vegan with PETA and that isn’t the case at all. There is an active dialog going on within vegan groups and a lot of us are angry at PETA’s sexist attention getting ad campaigns. I guess some people just can’t see above a single cause. If they could they would see that feminism and food and animal rights all intersect.

  • MaggieF

    Who’s the green toothy dude eating the burger? I want to be his friend.
    And honestly, PETA, even knowing that the immigrants here aren’t your actual audience, do you really think that if things were so idyllic south ‘o the border as portrayed in the ad, people would be risking their lives getting out?

  • hoppytoad79

    In response to Miriam, PeTA hasn’t cared for years. They’re left wing nutters who’ve lost sight of what really matters and are so caught up in their own little world of self-righteousness they wouldn’t know decent, reasonable, sane behavior if it came up and slapped them.

  • fr1kle

    Yet ANOTHER ironic thing is that the corn based diet of Mexico is terrible for health and Mexico’s actually second in terms of obesity (

  • aftercancer

    PeTA doesn’t surprise me but what does is the fact that they’re selling ad space on the border wall? That seems so twisted I can’t seem to wrap my brain around it.

  • faeriedeux

    My sister sent them a long email telling them why they were fucked up (we take this VERY personally as Chicanas living in a soon-to-be-border-walled area). They sent back a long form letter sounding much like the ones explaining their sexist crap.
    But yeah, there’s a wildlife refuge near where we live, plus the birding area. Not only will the wall mess up migratory patters, but it’ll cut off the mating AND water routes for some of the endangered species in the wildlife refuge. It’s downright animal cruelty concerning the wall being built at Big Bend National Park; they’ll be cutting off the water supply for animals living in a DESERT.
    THESE are the things peta can be focusing on. But no, utilizing racism is sexier.

  • allegra

    What’s up with this shit? Please, PETA. Just stop.
    Surely one would think they’d realize a fence to keep humans from migrating in order to better their conditions in life is the most ignorant thing ever. The very idea that people are as easy to control with a fence as f’n deer and animals is absurd. You cannot keep people “out” like you can keep deer or rabbits out of your yard because PEOPLE ARE NOT DEER OR RABBITS. PETA. You might keep this in mind the next time you put naked women in cages.
    Also, need people really be reminded of the great success of the Berlin Wall.
    And, as others have mentioned, I have no doubt there are plenty of people in Mexico who do not have enough food OF ANY KIND to eat AT ALL, who could not give two shits about being vegan.

  • Stefan R

    PETA made allegations against KFC for animal violence but despite these issues about Kentucky Fried Chicken, it is offering great healthy options to the public. April 27th was KFC Free Grilled Chicken Day. KFC Free Grilled Chicken Day was put on by Kentucky Fried Chicken to promote their new, healthier alternative option, Kentucky Grilled Chicken. Kentucky Grilled Chicken, the Original Recipe and Extra Crispy still come under fire from groups concerned with public health and heart disease, and animal rights groups protesting the treatment of chickens. A lot of people would give a cash advance to get more fast food chains to offer healthier fare. Regardless, KFC is still selling, and is a popular brand the world over. So anyone who didn’t want to use installment loans to buy their own grill hopefully participated in KFC Grilled Chicken Day.

  • HeatherMae

    Really? Corn is bad for us now? What’s next? Carrots? Rice? I mean, rice has generally the same ratio of macronutrients as corn and a slightly worse protein quality and nutrient balance, but since it’s not massively produced in the US to the same degree as corn and no one has refined a sugar from it to put in every packaged food under the sun like HFCS, it has not become a “bad” food. It’s amazing how much superstition goes on about food now, it’s practically a religion. I’m not too keen on the classism involved in getting down on cheap staple foods that provide people with enough calories to live either.