Posts Tagged sexism in advertising

Bloomingdale's ad
By Maya Dusenbery • 9 years ago

Bloomingdale’s is sorry for rapey ad encouraging you to spike your friend’s drink

Within hours of the internet getting a load of this ad from Bloomingdale’s holiday catalogue, the company issued an apology for its “inappropriate” (read: rapey) copy. Via Tech Insider:

Within hours of the internet getting a load of this ad from Bloomingdale’s holiday catalogue, the company issued an apology for its “inappropriate” (read: rapey) copy. Via Tech Insider:

screen shot of photo schoot
By Maya Dusenbery • 9 years ago

Watch: Parody video skewers Dove-style ‘femvertising’ trend

This parody promo for an ad company devoted to “empowering women through advertising,” created by Canadian agency John St., offers a funny, biting critique of the so-called “femvertising” trend — epitomized by Dove’s “Real Beauty” campaign  — that has become so popular in recent years. 

This parody promo for an ad company devoted to “empowering women through advertising,” created by Canadian agency John St., offers a funny, biting critique of the so-called “femvertising” trend — epitomized by Dove’s “Real Beauty” ...

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By Maya Dusenbery • 9 years ago

Ads by menstrual underwear company might be too “inappropriate” for the NYC subway

The company Thinx is trying to buy space on the New York City subway to run these ads for “underwear for women or any menstruating human with periods.” While the MTA hasn’t approved or rejected the ads yet, it’s run into some objections from the company that manages the subway’s advertising — including concern about including the word “period” at all. 

The company Thinx is trying to buy space on the New York City subway to run these ads for “underwear for women or any menstruating human with periods.” While the MTA hasn’t approved or rejected the ads yet, it’s run into ...

Soap ad
By Maya Dusenbery • 9 years ago

Vintage Sexism: “How a warm room and B.O. cost her another admirer.”

Over at Jezebel, Andrew Heisel rounds up some of the best of the worst advertising geared toward women in movie magazines from the 1920s through 50s.

This was in the days before advertisers (some of them, at least) learned to subtly make us feel insecure to hawk their products — back then, the subtext was simply stated.

Over at Jezebel, Andrew Heisel rounds up some of the best of the worst advertising geared toward women in movie magazines from the 1920s through 50s.

This was in the days before advertisers (some

screenshot of smiling housewife from SNL skit
By Maya Dusenbery • 9 years ago

SNL skit mocks sexist Super Bowl ads

I missed the big game/commercial fest last night, but I’m gonna assume that, apart from perhaps a few more feminist moments than usual, this SNL skit, in which Vanessa Bayer stars in a fake Totino’s pizza roll ad and parodies the classic tired Super Bowl commercial formula, is as spot-on as ever. 

I missed the big game/commercial fest last night, but I’m gonna assume that, apart from perhaps a few more feminist moments than usual, this SNL skit, in which Vanessa Bayer stars in a fake Totino’s pizza roll ad ...

Screen Shot 2014-11-25 at 3.56.22 PM
By Maya Dusenbery • 10 years ago

Photo of the Day: 7-year-old girl unimpressed by sexist advertising

Seven-year-old Maggie’s expression perfectly sums up how we all feel about gendered toy advertising. When she spotted this sign at a Tesco, she told her mom, “Well that’s wrong! Anybody can like superheroes, they’re being stupid aren’t they?” Indeed they are, Maggie. (h/t Buzzfeed)

Seven-year-old Maggie’s expression perfectly sums up how we all feel about gendered toy advertising. When she spotted this sign at a Tesco, she told her mom, “Well that’s wrong! Anybody can like superheroes, they’re being ...
By Maya Dusenbery • 10 years ago

Photo of the Day: “I Only Date Heroes” pajamas for girls

Those new “Training to be Batman’s Wife” tees from DC Comics are hardly the only superhero gear to send the message that boys can be heroes, while the best girls can aspire to is dating them. A shopper at a Target in Ontario snapped a photo of this pair of onsies for kids: “Future Man of Steel” for the boys and “I Only Date Heroes” for the girls.

Those new “Training to be Batman’s Wife” tees from DC Comics are hardly the only superhero gear to send the message that boys can be heroes, while the best girls can aspire to is dating them. ...

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