Tag Archive for "Advertising"

Posts Tagged Advertising

Domestic violence: still not chic, artistic or cutting edge

The image pictured above is an ad for a hair salon.

It depicts a woman with a black eye sitting on a couch in a dress with her hair done up, and her apparent abuser standing behind her, holding out a piece of jewelry (presumably to make up for inflicting the black eye).

The implication of this ad is that, as a woman, your desire to be beautiful should extend to any situation, even when you’re being beaten by your partner.

It’s tired, offensive, and disgusting, and it’s rightly inspired a number of people to speak out (see comments here).

When I come across such glibly sexist and unambiguously violence-apologist media, I’m often left with frustration that my feeling of rage ...

The image pictured above is an ad for a hair salon.

It depicts a woman with a black eye sitting on a couch in a dress with her hair done up, and her apparent abuser standing ...

By Maya Dusenbery • 12 years ago

New ad for “Cosmo for Guys” lets you get inside a girl’s head

Some ads, such as the Summer’s Eve videos we covered recently, seem doomed to be sexist and terrible because the product they’re selling is. This new video promoting an iPad-only “Cosmo for Guys” magazine that promises to let (straight) men know “what women want” is like that.

As bad as this ad is, I’m sure the product will be even worse. In case the idea wasn’t painfully clear, the video’s director explained: “The concept and analogy here is to show a guy ‘getting inside a girl’s head’ and sort of ‘reading her mind’ by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by ...

By Chloe Angyal • 12 years ago

“This ad really spoke to me, in that it featured a talking vagina”

Last night, Stephen Colbert took on the racist and douchey (literally!) Summer’s Eve commercials that we wrote about last week. It is, predictably, five minutes and forty-six seconds of pure gold.

To quote Colbert, what you are about to see, you cannot un-see. And you will probably want to re-see it multiple times, because it is that good.

By Jos Truitt • 12 years ago

Good job internets! PMS milk ad pulled

After pretty massive outcry in the land of new media, The recent tired, offensive ad campaign for milk about how PMS sucks for men because it makes women total bitcas has been pulled.

As Lori explained when she covered the ads:

The ad campaign is conveniently called the “Everything I Do Is Wrong” campaign (hey, they named it, not me) and in it, the California Milk Processor Board plays off sexist and stereotypical tropes about women being irrational hysterical hormone-driven beings and men being meek, silly, fearful creatures subject to the period-filled whims of their “better halves”.

In a pretty clear example of how new media’s taken control of the ad campaign, the original website everythingidoiswrong.org has been ...

After pretty massive outcry in the land of new media, The recent tired, offensive ad campaign for milk about how PMS sucks for men because it makes women total bitcas has been pulled.

By Lori Adelman • 12 years ago

Five ways to get calcium without supporting sexist milk ads

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for its new ad campaign. It’s about how scary the LadyRage aka PMS is for guys. I mean, how ORIGINAL is that!? Clearly no one has EVER in the history of advertising talked about how sucky PMS is for guys.

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for ...

By Maya Dusenbery • 12 years ago

Summer’s Eve thinks your vagina is powerful, really annoying, still dirty

During a drunken skinny dipping escapade in high school, my friends and I came up with names for our vaginas–ones that captured the unique personalities we felt they possessed. We christened them by shouting these names–loudly, at 3 in the morning, to our sleeping neighborhood–as we cannonballed off the diving board.

Somehow I never imagined my vagina was as fucking annoying as the folks at Summer’s Eve seem to think it is.

After pretty much everyone, including us, hated last year’s super douchey ad, the feminine cleansing product company is trying a different tack. Now, they’re urging everyone to “Hail to the V” in a new ad campaign they claim is “about empowerment.”

The campaign includes one series of ads featuring ...

By Lori Adelman • 12 years ago

Five ways to get calcium without supporting sexist milk ads

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for ...

By Chloe Angyal • 12 years ago

Yoplait pulls eating disorder triggering commercial off the air

After the National Eating Disorders Association called Yoplait out on a commercial that normalizes disordered eating, the company has agreed to pull the commercial off the air.

A NEDA press release says that “after conversations with General Mills executives Eric Galler, vice president of marketing, Yoplait, and Jeff Hagen, director of consumer services – the company agreed to discontinue the concerning ad campaign, which contained language NEDA says is a trigger for those most vulnerable.”

The ad might still show up in a few markets in the coming weeks, but the company has agreed to pull it as quickly as possible.

Lynn Grefe, the president and CEO of NEDA, says that “the language in this advertising campaign was seriously problematic for those ...

After the National Eating Disorders Association called Yoplait out on a commercial that normalizes disordered eating, the company has agreed to pull the commercial off the air.

A NEDA press release says that “after conversations with General ...