Unbelievably sexist Folger’s commercial

A late 20s/early 30s, grown, adult woman comes down for breakfast with her father. Her father says “you got home late last night” and she says, “dad, I’m not 16 anymore.” She then assures him he “won’t have to worry anymore” and shows him her engagement ring.
I don’t even know where to begin. First, how many women who are the age of the woman portrayed in the commercial still live at home with their parents, waiting until they get married to move out? Perhaps she lost her job and had to move back home? Ok, but gag me with a spoon, this would imply that now that she’s got a financially stable man to marry her, she can finally move out.
Second, even if you put the question of why on earth this full-grown adult woman is still dependent on her father, or why getting enagaged would be the solution to that living situation, why would her father not have to worry about her anymore? I guess now it’s her husband’s responsibility to keep track of her.

Disclaimer: This post was written by a Feministing Community user and does not necessarily reflect the views of any Feministing columnist, editor, or executive director.

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