Hey Ladies! Put that Dessert Down!

I’ve been thinking about this a lot lately (I’ve no idea why), so I figured I’d share it with all of you and see what you had to say about it…
Restaurant commercials (the ones that feature customers, at least) all have one thing in common: coffee drinking mothers laughing at their silly dessert eating families. Now, I had never really noticed this until my mother pointed it out to me, saying that it bothered her. This was a big deal, because my mother is borderline anti-feminist and for something sexist to bother her is major, so I started to watch. These commercials always feature a mom, a dad, and one (sometimes two) kids. The mom is always extremely well put together and attractive, but her husband is not. He’s always an immature slob. The dad and the kids are shoveling desserts into their faces while the mom (as stated before) quietly drinks coffee and laughs to herself, because her family is just so darn silly.
You may be asking yourself: why is this a feminist issue? Well, because it’s implying that once a man gets married he can “let himself go,” as they say, but not mom. She has to stay hot for her man, no matter what. She can’t indulge with the rest of her family; she has so sit quietly and drink (presumably) sugar-less coffee. Because god forbid she gains a little weight.
Commercials like this do nothing but perpetuate the myth that once a woman’s married she lives for nothing except her husband, and loves him no matter how bad he looks or acts. That last sentence sounded a little shallow. I’m not saying that if your husband does let himself go you should leave him that would be ridiculous. What I am saying is that woman can’t be expected to stay “amazing” and “beautiful” when it’s okay for her husband to do whatever he wants. Ugh, these commercials just get on my nerves, and ever since my mother pointed this out to me I notice it every time. It’s little things like this that will be the death of me!

Disclaimer: This post was written by a Feministing Community user and does not necessarily reflect the views of any Feministing columnist, editor, or executive director.

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