Posts Tagged PMS

By Jos Truitt • 12 years ago

Good job internets! PMS milk ad pulled

After pretty massive outcry in the land of new media, The recent tired, offensive ad campaign for milk about how PMS sucks for men because it makes women total bitcas has been pulled.

As Lori explained when she covered the ads:

The ad campaign is conveniently called the “Everything I Do Is Wrong” campaign (hey, they named it, not me) and in it, the California Milk Processor Board plays off sexist and stereotypical tropes about women being irrational hysterical hormone-driven beings and men being meek, silly, fearful creatures subject to the period-filled whims of their “better halves”.

In a pretty clear example of how new media’s taken control of the ad campaign, the original website everythingidoiswrong.org has been ...

After pretty massive outcry in the land of new media, The recent tired, offensive ad campaign for milk about how PMS sucks for men because it makes women total bitcas has been pulled.

As

By Lori Adelman • 12 years ago

Five ways to get calcium without supporting sexist milk ads

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for its new ad campaign. It’s about how scary the LadyRage aka PMS is for guys. I mean, how ORIGINAL is that!? Clearly no one has EVER in the history of advertising talked about how sucky PMS is for guys.

The ad campaign is conveniently called the “Everything I Do Is Wrong” campaign (hey, they named it, not me) and in it, the California Milk Processor Board plays off sexist and stereotypical tropes about women being irrational hysterical hormone-driven beings and men ...

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for ...
By Lori Adelman • 12 years ago

Five ways to get calcium without supporting sexist milk ads

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for its new ad campaign. It’s about how scary the LadyRage aka PMS is for guys. I mean, how ORIGINAL is that!? Clearly no one has EVER in the history of advertising talked about how sucky PMS is for guys.

The ad campaign is conveniently called the “Everything I Do Is Wrong” campaign (hey, they named it, not me) and in it, the California Milk Processor Board plays off sexist and stereotypical tropes about women being irrational hysterical hormone-driven beings and men ...

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for ...