Last month, UN women put together an ad campaign with autocomplete Google searches for women. The campaign went viral, because the ads are equally brilliant and depressing.
Yesterday, the fab Liz Plank at PolicyMic, put together a similar slide show of images of feminists with autocomplete searches for feminism. It’s a terrific reimagining of the original campaign because it highlights the goal that feminists are trying to reach and what we are fighting for, and contrasts them with the worst stereotypes that have dogged the movement for decades. I’m featured in the post alongside our co-founder Jessica Valenti.
There’s a general assumption that feminists have won the war on inequality, but as the viral UN Women Google auto-complete campaign showed in October, women still face a shocking amount of discrimination and abuse across the world. That unfortunate reality is only more pronounced for the very people fighting to reverse this trend: feminists.
Start typing “feminism” and “feminists” into Google search, and see what disturbing results come up.
Whether it was the death threats thrown at feminist activist Caroline Criado-Perez for successfully protesting for Jane Austen to be on the £10 bill, or the rape threats that political analyst Zerlina Maxwell received after she opened up about her experience with sexual assault, feminists still face an unbelievable amount of vitriol, and Google searches only make that even clearer.
Hopefully, this will go viral just like the UN campaign because the results are disturbing and prove we still have a lot of work to do!
Also, make sure you check out the “Autofill: A Gender Study” video created by Emma Hall.
Zerlina Maxwell really wants to be a superhero, but will settle for blogging.