Ad showing woman's face with google search results saying, "women shouldn't...have"

New ad campaign uses real Google search results to highlight sexism

Brought to us by UN Women, these ads are as brilliant as they are depressing as hell.

Ad showing woman's face with google search results saying, "women shouldn't...have"

The campaign’s creator explains, “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

Google results are likely to be slightly different in different countries, so you can play a fun sad game of replicating all the ads for yourself. According to the one I just did, for example, women also shouldn’t be in combat, be cops, or go to college. Good times.

Check out the rest of the images here.

Maya Dusenbery


Maya Dusenbery is an Executive Director of Feministing.

Atlanta, GA

Maya Dusenbery is an Executive Director in charge of Editorial at Feministing. Maya has previously worked at NARAL Pro-Choice New York and the National Institute for Reproductive Health and was a fellow at Mother Jones magazine. She graduated with a B.A. from Carleton College in 2008. A Minnesota native, she currently lives, writes, edits, and bakes bread in Atlanta, Georgia.

Maya Dusenbery is an Executive Director of Feministing in charge of Editorial.

Read more about Maya

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  • Brendan Long

    I’m not sure search results are the best example of this, since it means people are searching for those terms, not necessarily that they agree with them. I search for offensive things all the time, since I want to know the original source when I make fun of someone.

    I guess it depends on how normal people use search engines though.

  • Julia

    Using “girls” instead of “women” yields some interesting results, too:

    Girls shouldn’t…
    •have abs
    •go to college
    •play video games
    •play sports

    Girls can’t…
    •love girls
    •get pregnant in the summertime
    •eat fifteen pizzas

  • Wendy

    Here’s some phrases I tried:

    women dont:
    -like men
    -need men
    -know what they want

    men can’t:
    -be feminists
    -lift chair
    -be friends with women
    -control themselves

    women can’t:
    -have it all
    -live with them

  • honeybee

    Wow this is nuts! And plenty of gender conformance to go around – try “boys can’t” or “men shouldn’t” and the results are also pretty despicable. My favourite is “men should…” and “all die” is one of the top searches.

    Society is messed up…