Ad showing woman's face with google search results saying, "women shouldn't...have"

New ad campaign uses real Google search results to highlight sexism

Brought to us by UN Women, these ads are as brilliant as they are depressing as hell.

Ad showing woman's face with google search results saying, "women shouldn't...have"

The campaign’s creator explains, “This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”

Google results are likely to be slightly different in different countries, so you can play a fun sad game of replicating all the ads for yourself. According to the one I just did, for example, women also shouldn’t be in combat, be cops, or go to college. Good times.

Check out the rest of the images here.

Maya Dusenbery


Maya Dusenbery is an Executive Director of Feministing.

St. Paul, MN

Maya Dusenbery is executive director in charge of editorial at Feministing. She is the author of the forthcoming book Doing Harm: The Truth About How Bad Medicine and Lazy Science Leave Women Dismissed, Misdiagnosed, and Sick (HarperOne, March 2018). She has been a fellow at Mother Jones magazine and a columnist at Pacific Standard magazine. Her work has appeared in publications like,, Bitch Magazine, as well as the anthology The Feminist Utopia Project. Before become a full-time journalist, she worked at the National Institute for Reproductive Health. A Minnesota native, she received her B.A. from Carleton College in 2008. After living in Brooklyn, Oakland, and Atlanta, she is currently based in the Twin Cities.

Maya Dusenbery is an executive director of Feministing and author of the forthcoming book Doing Harm on sexism in medicine.

Read more about Maya

Join the Conversation