At a recent panel put on by the Republican Study Committee, the House’s conservative caucus, conservative women discussed how the GOP can improve their messaging to female voters. Here’s the advice North Carolina Rep. Renee Ellmers offered:

Men do tend to talk about things on a much higher level. Many of my male colleagues, when they go to the House floor, you know, they’ve got some pie chart or graph behind them and they’re talking about trillions of dollars and how, you know, the debt is awful and, you know, we all agree with that … we need our male colleagues to understand that if you can bring it down to a woman’s level and what everything ...