Posts Tagged Advertising

screen shot of photo schoot
By Maya Dusenbery • 8 years ago

Watch: Parody video skewers Dove-style ‘femvertising’ trend

This parody promo for an ad company devoted to “empowering women through advertising,” created by Canadian agency John St., offers a funny, biting critique of the so-called “femvertising” trend — epitomized by Dove’s “Real Beauty” campaign  — that has become so popular in recent years. 

This parody promo for an ad company devoted to “empowering women through advertising,” created by Canadian agency John St., offers a funny, biting critique of the so-called “femvertising” trend — epitomized by Dove’s “Real Beauty” ...

nashville
By Chloe Angyal • 9 years ago

Nicely done, Nashville: Sexist anti-drunk driving campaign pulled

Tennessee’s most recent effort to prevent drunk driving was laugh-out-loud sexist. The Booze It And Lose It campaign, paid for with a federal grant and run by the Governor’s Highway Safety Office, was aimed at young men — the people most likely to drive drunk — and chose sexism as a method for driving home the message that drinking impairs your judgement. 

Tennessee’s most recent effort to prevent drunk driving was laugh-out-loud sexist. The Booze It And Lose It campaign, paid for with a federal grant and run by the Governor’s Highway Safety Office, was aimed at young men ...

Soap ad
By Maya Dusenbery • 9 years ago

Vintage Sexism: “How a warm room and B.O. cost her another admirer.”

Over at Jezebel, Andrew Heisel rounds up some of the best of the worst advertising geared toward women in movie magazines from the 1920s through 50s.

This was in the days before advertisers (some of them, at least) learned to subtly make us feel insecure to hawk their products — back then, the subtext was simply stated.

Over at Jezebel, Andrew Heisel rounds up some of the best of the worst advertising geared toward women in movie magazines from the 1920s through 50s.

This was in the days before advertisers (some

"free speech isn't a license to spread hate"
By Maya Dusenbery • 9 years ago

Ms. Marvel fights evil of anti-Muslim bus ads in San Francisco

The current Ms. Marvel is a New Jersey girl from a Pakistani family named Kamala Khan. When the character got her own series last year, she became the first Muslim superhero to star in a Marvel comic book. Now she’s fighting Islamophobia in the real world. 

The current Ms. Marvel is a New Jersey girl from a Pakistani family named Kamala Khan. When the character got her own series last year, she became the first Muslim superhero to star in a Marvel comic book. Now she’s ...

tylenol
By Chloe Angyal • 9 years ago

Tylenol’s holiday campaign puts a blended same-sex Jewish family front and center

Yes, it’s designed to make you feel good about Tylenol so that you’re more likely to buy Tylenol.

But it’s also transgressive, and touching as hell, and there is power in visibility like this.

Yes, it’s designed to make you feel good about Tylenol so that you’re more likely to buy Tylenol.

But it’s also transgressive, and touching as hell, and there is power in visibility like this.

By Maya Dusenbery • 10 years ago

Why “like a girl” shouldn’t be an insult

Let’s just pretend that this isn’t a commercial for Always menstrual products and appreciate this heart-warming reminder that girls are confident and joyful before we teach them that being a girl is the absolute worst thing they can be.

Let’s just pretend that this isn’t a commercial for Always menstrual products and appreciate this heart-warming reminder that girls are confident and joyful before we teach them that being a girl is the absolute worst thing they ...
By Alexandra Brodsky • 10 years ago

Smart isn’t beautiful

Online clothing retailer Betabrand’s new ad campaign has made a splash. Their new spring collection is modeled exclusively by PhDs and doctoral candidates. As founder Chris Lindland wrote in a statement, “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?”

Online clothing retailer Betabrand’s new ad campaign has made a splash. Their new spring collection is modeled exclusively by PhDs and doctoral candidates. As founder Chris Lindland wrote in a statement, “Our ...

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