Superbowl Commercial Fallout

I think by now everyone has probably seen or read about some of the horribly violent, misogynistic, degrading commercials that were aired during the Superbowl. Personally, I sent emails to the worst offenders explaining why I didn’t like the commercials and that I would no longer buy their products. Today I received this response from Frito-Lay:

Hi Jenny,
Thank you for contacting Frito-Lay. Your comments are important to us, so we appreciate your sharing them with us.
Please know that we are sorry that you found the ad for DORITOS® Nacho Cheese Flavored Tortilla Chips offensive. It was intended to be a tongue-in-cheek, light-hearted way for us to talk about our Doritos. Over the years, Frito-Lay has tried to present humorous ads that are enjoyed by all. The objective is to present our products in fun and entertaining ways and along the way, interest people in our snacks. The great challenge in this is to be entertaining without offending.
Your feedback indicates that we fell short of your expectations and for that, we apologize. We hope our future actions will restore your confidence in our name and will earn back your trust and support.
Best regards,
Linda
Frito-Lay Consumer Affairs

To me this basically reads like a “I’m sorry you feel that way” non-apology. It’s not the worst response they could have had, but far from the best.
Has anyone else written letters complaining about commercials? Have you received responses? What would be a satisfying response to you?

Disclaimer: This post was written by a Feministing Community user and does not necessarily reflect the views of any Feministing columnist, editor, or executive director.

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