By Vanessa • 15 years ago

Friday Frustrations: Gendered Vitamins


I forgot to cover this after seeing its commercial, but luckily reader Saira reminded me today. One A Day vitamins are marketing their new product, Teen Advantage for Him and Her, and it ain’t pretty.
It’s not even the gendering of vitamins in general or even the pink and blue bottles they come in that really get me, but their contention of what’s important for teen boys’ and girls’ growth:

Complete Multivitamins for Teen Boys & Girls to Support:*
* Healthy muscle function with Magnesium (for Him)
* Healthy skin with Vitamins A and C, Copper, and Iron (for Her)

That’s right ladies. Who needs muscle function when you have the clear skin to attract strong boys to pick stuff up for you?

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