Levi’s 501 is Fishy, has Crabs, and Other Questionable Metephors.

I am addicted to advertising. I don’t even watch TV, but I will youtube advertisements. This is true. So when I say I am *speechless* over this Levi’s 501 “Unbutton Your Beast” campaign… I mean… that doesn’t happen often. I always have something to say.
“Unbutton Your Beast” is crude and over the top- sure. It features phallic-stand ins bursting out of the fly of its product (verily, the virility of “Paul the Pincher” cannot be contained by mere denim!) to stand and deliver (heh) a torrent of innuendos. You can customize these chatty little monsters into e-cards you can send to all your friends. I’ll admit I did.
…Which is weird, because this is a man’s product, and I don’t generally think of this type of “pass it on” social networking marketing being used to target men. But then again, if anybody want to get an e-card with a talking faux-phallus, it’s probably ‘the dudes’.
Anyway, what do you all think? & can you imagine the furor a similar campaign for women would cause?