“Skinny Bitch”

Okay, so I was reading The New York Times today and after turning over the last page of Section A, I was assaulted by a full page ad of congratulations to the book Skinny Bitch for spending one year on the Times Bestseller list.

Apparently the authors ("Don’t hate them – be them!"), Rory Freedman and Kim Barnouin have created a series of books based on, "A non-nonsense, tough-love guide for savvy girls who want to stop eating #@&* and start looking fabulous!"

Let’s see, besides the main volume, there’s, Skinny Bitch in the Kitch ("Kick-Ass Recipes for Hungry Girls Who Want to Stop Cooking #@&* (and Start Looking Hot!)); Skinny Bitch Bun in the Oven ("A Gutsy Guide to Becoming One Hot and Healthy Mother!"); and Skinny Bitchin’ ("A ‘Get Off Your Ass’ Journal to Help You Change Your Life, Achieve Your Goals, and Rock Your World!")

I suppose looking hot and eating healthy are worthy goals, but what’s with embracing the b-word?

Am I missing something, isn’t this kinda demeaning?  Or is it Feminist?