Fixing your car…with pink

I’m all for making fixing your car fun, but this is a bit nutty. I mean, does this company really think that slapping some pink on tools will make women want them more?
My new favorite tech and product blog Popgadget hits the nail on the head:

They look more like ‘Barbie does tools’ than anything that you would want to seriously whip out in case of a car emergency. If you got caught using one of these things in public, wouldn’t you be somewhat embarrassed?

But hey, if you really like pink go for it I guess. Just don’t be surprised when someone laughs at the cutesy bag for the jumper cables.