NYC Department Store offers Shop with a Bunny Day

This is just creepy. Broadsheet reports that the upscale department store Saks Fifth Avenue in New York City launched a shopping event designed to get more men to spend big bucks–Shop with a Bunny. Sigh.
The store actually hired Playboy playmates to shop with the male customers. From Rebecca at Broadsheet:

According to Sun reporter David Lombino, it worked; a bunch of sharp-looking guys in pinstripes showed up to be led around the store by playmates. “We’ve got bankers and we’ve got construction workers here tonight,” playmate Jennifer Wolcott from St. Louis told the Sun. And playmate/veterinarian Colleen Marie described a recent five-month bus tour of the nation as a whirlwind of “shopping and pajama pillow fights.”
No kidding! Pillow fights! I wonder if they also gave each other massages and brushed each other’s hair and licked a lot of lollipops and then made out?

Indeed. When did Saks turn into frigging Hooters?