How to Make a Feminist Video Game?

Thanks to the recent Grand Theft Auto controversy, a closer look is being taken at the gender dynamics that undercut the video game industry.
According the A.P., only 4% of software engineers in the video game industry are women. Tammy Yap, a game programmer for six years, told the AP that she had never worked with another female programmer.
Why so low? Anthony Borquez, director of University of Southern California’s Integrated Media Systems Center, hypothesizes that: “A lot of women think that there isn’t much video game content for them. The perception is that video games are just shoot-em-ups with half-naked women running around.” Yapp also notes that: “Game magazines have women wearing bikinis on the cover. They are obviously targeting men. There’s nothing wrong with that, but that approach isn’t going to attract many women.”
Hmmmm…but if this is the case then why are more than more women playing video games? The AP estimates that women now comprise more than 30% of the video game market.
So here is the $10 billion question — what would women like to see in a video game? If it isn’t Lara Croft’s DD’s, then what is it? Any requests?