Victim-blaming anti-drinking posters in the UK get edited

The United Kingdom’s National Health Service is facing a backlash for posters from an anti-drinking campaign called “Know Your Limits” that ran several years ago and still pepper college and hospital walls. A petition calling the posters ”a blatant and appalling case of victim-blaming, putting the onus on the victim rather than the perpetrator” has gotten over 100,000 signatures. But since NHS insists there’s nothing they can do since the campaign is over, I’m liking this more direct approach taken by British blogger @neverjessie even more.

Screen Shot 2014-08-04 at 9.12.03 AM

The NHS posters are similar to those awful ads put out by The Pennsylvania Liquor Control Board a few years ago. As Jos wrote then, “Getting drunk can be a bad idea for a whole host of reasons and that is a conversation to have. But the one that says getting drunk makes other people a danger to you? Not so much.” Maybe NHS can redeem themselves by launching a new campaign that tackles rape culture. We’ve seen more than a few great campaigns that do that in recent years, so they have some models to work from.

(h/t Vox)

Maya DusenberyMaya Dusenbery is an Executive Director of Feministing.

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  1. Posted August 4, 2014 at 10:51 am | Permalink

    I’ve always been slightly bemused by this logic.
    If their logic works this way:
    If 1/3 rapes occur when a woman has been drinking=don’t drink
    Then following the same logic:
    If 2/3 rapes occur when a woman is not drinking=it’s safer to be drinking

    I’m not advocating for drinking or not drinking–I’m just pointing out the obvious logic fail which happens additional to the obvious victim blaming rhetoric.

    • Posted August 13, 2014 at 1:25 pm | Permalink

      Fantastic, Michelle. Great way to look at that. Thank you.

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