The United Kingdom’s National Health Service is facing a backlash for posters from an anti-drinking campaign called “Know Your Limits” that ran several years ago and still pepper college and hospital walls. A petition calling the posters ”a blatant and appalling case of victim-blaming, putting the onus on the victim rather than the perpetrator” has gotten over 100,000 signatures. But since NHS insists there’s nothing they can do since the campaign is over, I’m liking this more direct approach taken by British blogger @neverjessie even more.
The NHS posters are similar to those awful ads put out by The Pennsylvania Liquor Control Board a few years ago. As Jos wrote then, “Getting drunk can be a bad idea for a whole host of reasons and that is a conversation to have. But the one that says getting drunk makes other people a danger to you? Not so much.” Maybe NHS can redeem themselves by launching a new campaign that tackles rape culture. We’ve seen more than a few great campaigns that do that in recent years, so they have some models to work from.
Maya Dusenbery is an Executive Director of Feministing.