Edmonton’s new rape prevention ads should be everywhere

The Edmonton police department is out with more anti-rape posters that are just as good as the first ones they released a couple years ago.

"It's not sex when she's wasted"

Between Edmonton’s efforts, the recent ads from Men Can Stop Rape, and those Scottish ads from a couple years ago, there are plenty of examples of how to create an anti-rape campaign that doesn’t actively support rape culture–and may actually help prevent sexual assaults. 

As the Edmonton campaign website explains, “Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to and increases self-blame in survivors. Instead, the SAVE campaigns targets potential offenders – ultimately the ones who hold the power and responsibility to end sexual assault.”

This campaign should serve as a model for everyone. If you’re considering creating rape prevention ads remotely like this one, think again, and please follow Edmonton’s lead instead.

Atlanta, GA

Maya Dusenbery is an Executive Director in charge of Editorial at Feministing. Maya has previously worked at NARAL Pro-Choice New York and the National Institute for Reproductive Health and was a fellow at Mother Jones magazine. She graduated with a B.A. from Carleton College in 2008. A Minnesota native, she currently lives, writes, edits, and bakes bread in Atlanta, Georgia.

Maya Dusenbery is an Executive Director of Feministing in charge of Editorial.

Read more about Maya

Join the Conversation