Between Edmonton’s efforts, the recent ads from Men Can Stop Rape, and those Scottish ads from a couple years ago, there are plenty of examples of how to create an anti-rape campaign that doesn’t actively support rape culture–and may actually help prevent sexual assaults.
As the Edmonton campaign website explains, “Research is telling us that targeting the behavior of victims is not only ineffective, but also contributes to and increases self-blame in survivors. Instead, the SAVE campaigns targets potential offenders – ultimately the ones who hold the power and responsibility to end sexual assault.”
This campaign should serve as a model for everyone. If you’re considering creating rape prevention ads remotely like this one, think again, and please follow Edmonton’s lead instead.