Photo of the Day: #Rose4Space

AXE Astronaut

So, AXE is holding a contest to send people into space. Actually. You sign up, your friends vote for you, you move on to the global competition, and then BAM you are ON A SPACESHIP.

The company had just assumed that dudes and dudes only would flock to the opportunity: the website calls for a “few brave men.” But Malaysia’s presumptive winner is Roshini “Rose” Muniam, whose #Rose4Space campaign, coordinated by Jaymee Goh, has galvanized international support. The picture above shows just how unprepared AXE was for a lady winner, and feels like a big, awesome middle finger to the company’s gendered expectations. At the same time, the image highlights the absurdity of our objectifying, heteronormative methods for celebrating male achievement: the fact that we would easily accept a picture like this with a man in the middle forces us to confront our dedication to masculine heroes and feminine prizes.

Check out Muniam’s video pitch after the jump.

New Haven, CT

Alexandra Brodsky is an editor at Feministing.com, student at Yale Law School, and founding co-director of Know Your IX, a national legal education campaign against campus gender-based violence. Alexandra has written for publications including the New York Times, the Atlantic, the Guardian, and the Nation, and she has spoken about violence against women and reproductive justice on MSNBC, ABC, NBC, CBS, CNN, FOX, and NPR. Through Know Your IX, she has organized with students across the country to build campuses free from discrimination and violence, developed federal policy on Title IX enforcement, and has testified at the Senate. At Yale Law, Alexandra focuses on antidiscrimination law and is a member of the Veterans Legal Services Clinic. Alexandra is committed to developing and strengthening responses to gender-based violence outside the criminal justice system through writing, organizing, and the law. Keep an eye out for The Feminist Utopia Project, co-edited by Alexandra and forthcoming from the Feminist Press (2015).

Alexandra Brodsky is an editor at Feministing.com, student at Yale Law School, and founding co-director of Know Your IX.

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