Amazing Cheerio’s ad parody features interracial queer couple, says fuck the haters

A queer Cheerio’s ad parody is like a blogger’s dream, if for the puns alone. I am therefore happy to call for three “queers” at the emergence of this gem, posted yesterday by Kenji America:

The video closely follows the script of the original Cheerio’s ad, which you may remember pissed off a lot of people for featuring an interracial family, because racism. In fact, the ad drew such vitriol online  that Cheerio’s had to switch off its YouTube comments section in order to maintain a “family friendly” space. Again, this is a commercial in which literally nothing happens except that an adorable little girl asks her (presumed) mother if it’s true that Cheerio’s is good for your heart and upon receiving confirmation, dumps a whole bunch of the product on her (again, presumed) dad.

The parody sticks with the original premise, building on the girls’ still adorable question to prompt a slightly more radical message from her mother: “I say that we have the God-given right to stuff our faces with whatever we want and with whomever we want, no matter what the haters say.” And then the queer twist — the sleeping other parent is a woman of color rather than a man.

Unfortunately there is no transcript available but if anyone has time to make one and can leave it in the comments it would be very much appreciated! Until then, cheerio.

Brooklyn, NY

Lori Adelman is a writer and advocate focusing on race, gender, and sexual and reproductive rights. In addition to serving as an Executive Director at Feministing, Lori is the Director of Global Communications at Planned Parenthood Federation of America. Lori has previously worked at the United Nations Foundation, the International Women’s Health Coalition, and Human Rights Watch, and has written for a host of print and digital properties including Rookie Magazine, The Grio, and the New York Times Magazine. She regularly appears on radio and television, and has spoken at college campuses across the U.S. about topics like the politics of black hair, transnational movement building, and the undercover feminism of Nicki Minaj. In 2014, she was named to The Root 100 list of the nation's most influential African Americans, and to the Forbes Magazine list of the "30 Under 30" successful people in media.

Lori Adelman is an Executive Director of Feministing in charge of Partnerships.

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