Amazing Cheerio’s ad parody features interracial queer couple, says fuck the haters

A queer Cheerio’s ad parody is like a blogger’s dream, if for the puns alone. I am therefore happy to call for three “queers” at the emergence of this gem, posted yesterday by Kenji America:

The video closely follows the script of the original Cheerio’s ad, which you may remember pissed off a lot of people for featuring an interracial family, because racism. In fact, the ad drew such vitriol online  that Cheerio’s had to switch off its YouTube comments section in order to maintain a “family friendly” space. Again, this is a commercial in which literally nothing happens except that an adorable little girl asks her (presumed) mother if it’s true that Cheerio’s is good for your heart and upon receiving confirmation, dumps a whole bunch of the product on her (again, presumed) dad.

The parody sticks with the original premise, building on the girls’ still adorable question to prompt a slightly more radical message from her mother: “I say that we have the God-given right to stuff our faces with whatever we want and with whomever we want, no matter what the haters say.” And then the queer twist — the sleeping other parent is a woman of color rather than a man.

Unfortunately there is no transcript available but if anyone has time to make one and can leave it in the comments it would be very much appreciated! Until then, cheerio.

Brooklyn, NY

Lori Adelman is Executive Director of Partnerships at Feministing, where she enjoys creating and curating content on gender, race, class, technology, and the media. Lori is also an advocacy and communications professional specializing in sexual and reproductive rights and health, and currently works in the Global Division of Planned Parenthood Federation of America. A graduate of Harvard University, she lives in Brooklyn.

Lori Adelman is an Executive Director of Feministing in charge of Partnerships.

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  • Kathryn Hyde

    Child: Mom?

    Mother: Yes honey?

    Child: Is it true that eating a healthy breakfast cereal like wheeto every morning is NORMAL? And in the year 2013, the way our family looks shouldn’t be such a big deal?

    Mother: Well it says here that Cheerios is heart healthy, and I say that we have the god given right to stuff our faces with whatever we want, and with whomever we want. No matter what the haters say.

    Mother 2: What? Now THIS is a problem?

    • Lori

      Thanks a lot!

  • gratuitous

    Now I, the Amazing gratnak, following in the trail blazed by the Amazing Karnak, will peer into the future to divine the appropriate response from folks objecting to this parody ad: “Why is the same-sex couple female, and not male?! It’s an outrage, it is! Now watch as I flounce off to the Bill O’Reilly show for 10 minutes of ersatz dudgeon about the disappearance of the U.S. Male from our popular culture. And some mfing tea.”

  • emmie

    Oh heck yeah!!! I LOVE LOVE LOVE this parody! So great and funny! I laughed out loud the first time I saw it. All kinds of WIN. :)

    I also think it’s great that you put “queer” couple instead of “gay couple” like so many other sites would no doubt do. Just because people have relationships with the same sex, says nothing about the person’s sexuality. It doesn’t automatically mean they are actually gay. So thanks for that! As a queer person myself I really appreciate that. But for some reason people seem more comfortable calling same-female sex relationships as queer couples rather than say the same thing with two men in a relationship. It’s really weird…