Amazing Cheerio’s ad parody features interracial queer couple, says fuck the haters

A queer Cheerio’s ad parody is like a blogger’s dream, if for the puns alone. I am therefore happy to call for three “queers” at the emergence of this gem, posted yesterday by Kenji America:

The video closely follows the script of the original Cheerio’s ad, which you may remember pissed off a lot of people for featuring an interracial family, because racism. In fact, the ad drew such vitriol online  that Cheerio’s had to switch off its YouTube comments section in order to maintain a “family friendly” space. Again, this is a commercial in which literally nothing happens except that an adorable little girl asks her (presumed) mother if it’s true that Cheerio’s is good for your heart and upon receiving confirmation, dumps a whole bunch of the product on her (again, presumed) dad.

The parody sticks with the original premise, building on the girls’ still adorable question to prompt a slightly more radical message from her mother: “I say that we have the God-given right to stuff our faces with whatever we want and with whomever we want, no matter what the haters say.” And then the queer twist — the sleeping other parent is a woman of color rather than a man.

Unfortunately there is no transcript available but if anyone has time to make one and can leave it in the comments it would be very much appreciated! Until then, cheerio.

Brooklyn, NY

Lori Adelman started blogging with Feministing in 2008, and now runs partnerships and strategy as a co-Executive Director. She is also the Director of Youth Engagement at Women Deliver, where she promotes meaningful youth engagement in international development efforts, including through running the award-winning Women Deliver Young Leaders Program. Lori was formerly the Director of Global Communications at Planned Parenthood Federation of America, and has also worked at the United Nations Foundation on the Secretary-General's flagship Every Woman Every Child initiative, and at the International Women’s Health Coalition and Human Rights Watch. As a leading voice on women’s rights issues, Lori frequently consults, speaks and publishes on feminism, activism and movement-building. A graduate of Harvard University, Lori has been named to The Root 100 list of the most influential African Americans in the United States, and to Forbes Magazine‘s list of the “30 Under 30” successful mediamakers. She lives in Brooklyn, NY.

Lori Adelman is an Executive Director of Feministing in charge of Partnerships.

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