Will the teen mom shaming ever stop?

May is National Teen Pregnancy Prevention Month, which basically means it’s the season for teen mom shaming. And damn if the Candie’s Foundation doesn’t deliver! On May 1 they revealed their new celebrity-endorsed PSAs, which include lots of messages that provide the super useful combo of shame and no actual helpful information whatsoever. I want to throw up all over these:
Hilary Duff with a caption saying: "You think being in school sucks? You know what sucks a whole lot more? A baby - almost every 2 hours for feeding time. And breastfeeding isn't always easy, so if you choose to use formula, you're looking at about $1,500 a year. Guess school doesn't suck that bad huh?"
Did you know being a mother totally sucks??? What’s interesting to me about that one is that it’s actually not specific to young people at all – infants have to eat every couple hours regardless of how old their mother is. Does the Candie’s foundation think that motherhood just sucks in general?
And OMG, this one:
candies psa hayden

A lot of these ads include the stuff about the cost of raising a child, which once again, is not particular to the age of the mother. What gets to me about these are the class implications of this kind of approach – i.e. if you don’t have this kind of money, then you have no place being a mother. Sure, young folks likely have less independent sources of income, but we can’t decontextualize this from the class status of their families, and thus their access to financial support. Economic arguments like this one serve to reinforce racist, eugenicist notions that poor folks are unfit to parent.

But the maybe worst one, the one that gets the most under my skin, is this one:
Picture of Carly Rae Jepsen w caption: "You're supposed to be changing the world...not changing diapers."

This one makes me wanna flip tables and take off my earrings because I am ready to step. There is so much wrong here, but let’s start with the idea that mothers can’t change the world. WHAT! Yep, too busy changing diapers, you can’t possibly use that little brain of yours for anything else amiright? The sheer absurdity (and, oh yeah, sexism) of that notion is really beyond comprehension. Was nobody involved in this ad campaign a mother? But we know this ad is targeted at youth, and perhaps the idea is that YOUNG mothers can’t possibly create change. Of course, this is no less ridiculous – young mamas are resisting shameful messages, hitting up their  representatives in DC to demand the support they need to raise their families, fighting for paid sick time and the right to stay in school. Young mamas are making it happen y’all! They’re changing diapers and cooking dinner and organizing the protest, they’re securing childcare and figuring out how to make ends meet, and that survival is resistance in the face of bullshit like this ad campaign.

How about some real solutions? How about increasing access to contraception and abortion for young women who don’t want to become parents but can’t afford these options? How about acknowledging that these even exist and are safe and effective? How about working toward a world in which young parents have the support they and their children need to thrive? We need less shaming and more expansion of health care access, less useless PSAs and more support for young parents to stay and do well in school. This isn’t a new concept – communities of color have been calling this out for years. It’s obvious that these initiatives serve only to add stigma and do nothing to address the material conditions that actually affect young families and the poor outcomes that they can face: access to things like education, affordable health care, childcare, housing.

No one has any business telling people when or how it is appropriate to start their families. Reproductive justice at its core is about bodily autonomy, supporting people’s reproductive decision-making, and making sure that folks can raise the kids that they have with dignity. We cannot meaningfully stand for these values and shame young moms at the same time.

 

New York, NY

Verónica Bayetti Flores has spent the last years of her life living and breathing reproductive justice. She has led national policy and movement building work on the intersections of immigrants' rights, health care access, young parenthood, and LGBTQ liberation, and has worked to increase access to contraception and abortion, fought for paid sick leave, and demanded access to safe public space for queer youth of color. In 2008 Verónica obtained her Master’s degree in the Sexuality and Health program at Columbia University’s Mailman School of Public Health. She loves cooking, making art, listening to music, and thinking about the ways art forms traditionally seen as feminine are valued and devalued. In addition to writing for Feministing, she is currently spending most of her time doing policy work to reduce the harms of LGBTQ youth of color's interactions with the police and making sure abortion care is accessible to all regardless of their income.

Verónica is a queer immigrant writer, activist, and rabble-rouser.

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