The conservative backlash to Beyoncé’s Super Bowl show: Objectification and slut-shaming go hand-in-hand

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The predictable conservative hand-wringing about Beyoncé’s Super Bowl show is exactly why the recent “feminist” slut-shaming of Beyoncé bothered me so very much. In general, if you find yourself agreeing with the right-wing modesty police concerned about “the children” (and, weirdly, also “old people”?), it’s usually a red flag.

It’s interesting–and telling–that every conservative critic I’ve seen who took Beyoncé to task for “gyrating in a black teddy” acknowledged that, aside from all that awful sexiness, she’s a great performer. Kathryn Jean Lopez says that she “is talented, has a beautiful voice, and could be a role model” if only she wore “another outfit, perhaps without the crotch grabbing.” S.E. Cupp–who is no stranger to slut-shaming herself–notes that some performers need to rely on their sex appeal, but Beyoncé is “immensely talented” so it’s odd that she “would choose to make her sex appeal the main attraction.” Though “Single Ladies” is an “ode to female empowerment and self-worth,” Cupp writes, “humping the stage and flashing her lady bits to the camera” is “sad.” Rich Lowry says her performance “was stunning and athletic,” before going on to add, “as well as tasteless and unedifying.”

But flaunting her sex appeal automatically undermines Beyoncé’s talent and credibility as “role model” for these conservatives. (Just as it did for Freeman, too.) Since there seems to be some sort of superficial agreement between feminists and conservatives that “sexual objectification” is bad, let’s pause for a second to talk about exactly what it is and why it’s bad. For conservatives, it’s generally because of the sex. For feminists, it’s generally because of the objectification. And, importantly, objectification is not about presenting yourself as as sexual being–or even as an object of sexual desire. After all, that is a normal and fairly universal human urge–who doesn’t like to feel attractive sometimes? Objectification is about being dehumanized by being reduced solely to a sex object.  

In this way, objectification and slut-shaming are intimately connected and mutually reinforcing–as we can clearly see in this case. Step #1 involves looking at a woman and instead of seeing a full, complex, and multifaceted human being, all you see is ALL TEH SEXXX. Say, for example, by watching Beyoncé’s show–where she demonstrated enormous professional skill by singing live, with an awesome all-women band I might add, while dancing her ass off in front of millions of people–and not being able to see anything besides her sexy outfit. Step #2 is deciding that women who display their sexuality in any way (and remember, you were the one who in Step #1 reduced them to their sexuality) are not worthy of admiration for all the other aspects of who they are.

These twin dynamics support a culture in which many people seem to believe that women sacrifice their right to dignity–and, ya know, basic bodily safety–if they are at all sexual. (And I do mean at all–if there’s one thing we know about slut-shaming it that it can target basically anyone. Posted a picture of yourself on Facebook? Slut.) It’s a culture in which, to paraphrase this year’s Super Bowl ad from GoDaddy, “sexy” and “smart” are considered mutually exclusive–as are “sexy” and “innocent” or “marriageable” or “self-respecting.” And it’s a culture in which too many people seem to find it difficult to understand that it is possible to simultaneously find a woman sexually attractive and treat her like a full human being deserving of basic respect.

After all, if sex is shameful and a woman is out there–up on the stage, in the bar, on the street–being all sexy, she’s already given up her “self-worth.” As S.E. Cupp asks, “Doesn’t she know that she’s too good for that?” And if not, why should you?

St. Paul, MN

Maya Dusenbery is executive director in charge of editorial at Feministing. She is the author of the forthcoming book Doing Harm: The Truth About How Bad Medicine and Lazy Science Leave Women Dismissed, Misdiagnosed, and Sick (HarperOne, March 2018). She has been a fellow at Mother Jones magazine and a columnist at Pacific Standard magazine. Her work has appeared in publications like Cosmopolitan.com, TheAtlantic.com, Bitch Magazine, as well as the anthology The Feminist Utopia Project. Before become a full-time journalist, she worked at the National Institute for Reproductive Health. A Minnesota native, she received her B.A. from Carleton College in 2008. After living in Brooklyn, Oakland, and Atlanta, she is currently based in the Twin Cities.

Maya Dusenbery is an executive director of Feministing and author of the forthcoming book Doing Harm on sexism in medicine.

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