Diet Pepsi’s new “Skinny Can” hitting shelves in March 2011

According to Pepsi’s Feb. 8 Press Release the Diet Pepsi Skinny Can is a “celebration of beautiful, confident women.”

Umm, NO. It’s not. It’s essentially a celebration of unattainable, often unhealthy beauty standards.

Because, you know, skinny = beautiful. Marketing Department = FIRED.

http://www.pepsico.com/PressRelease/Diet-Pepsi-Debuts-its-Sleek-New-Look-at-Mercedes-Benz-Fashion-Week02082011.html

http://photos.prnewswire.com/medias/switch.do?prefix=/appnb&page=/getStoryRemapDetails.do&prnid=20110208%252fNY43972%252da&action=details

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