Because nothing says, “I can’t wait to rush home from my full-time job to start my second shift of devalued, unpaid household labor with my  Swiffer Bissel Steam Boost!” like Rosie the Riveter.

“We Can Do It!”…because someone has to, and it’s not like our husbands are really stepping up.

After, um, swift internet outcry yesterday, Swiffer announced that they “didn’t intend to offend” with the image and “are working to make changes as quickly as possible.” I think if they’re serious about their commitment to “make cleaning easier for all consumers, regardless of who is behind the handle of our products,” maybe they should prove it by keeping the ad exactly the same but featuring a ...