In the video for their first single off the new album “Watch the Throne”, Kanye and Jay-Z take a $350,000 car and cut it to pieces. Then they plop some models in the back and go joy-riding.

The car was on display in New York City this past weekend, and a few friends of mine went to see the thing. They said it was cool to look at (no touching allowed), but I’m more interested in another aspect of the well-received video: the last frame, which declares “The vehicle used in this video will be offered up for auction. Proceeds will be donated towards the East African drought disaster.”

The bidding is rumored to start at $280,000. Is this ...