Posts Tagged commercials

tylenol
By Chloe Angyal • 10 years ago

Tylenol’s holiday campaign puts a blended same-sex Jewish family front and center

Yes, it’s designed to make you feel good about Tylenol so that you’re more likely to buy Tylenol.

But it’s also transgressive, and touching as hell, and there is power in visibility like this.

Yes, it’s designed to make you feel good about Tylenol so that you’re more likely to buy Tylenol.

But it’s also transgressive, and touching as hell, and there is power in visibility like this.

By Lori Adelman • 13 years ago

Vintage Batgirl PSA: “It’s no joke, it’s the federal equal pay law!’

48 years ago tomorrow, the Equal Pay Act was signed into law by President John F. Kennedy to “prohibit discrimination on account of sex in the payment of wages by employers”. To celebrate, check out this PSA from the 60’s starring Batman (Adam Westunidentified actor), Robin (Burt Ward), and Batgirl (Yvonne Craig). Holy discontent Batman!

The ad is unfortunately still relevant. As President Obama pointed out in his press release from last year, at the time the Act was signed, women were paid 59 cents for every dollar earned by men. But today, 48 years later, pay parity remains far from reality, as women in the United States still only earn 77 cents for every dollar earned by men.

48 years ago tomorrow, the Equal Pay Act was signed into law by President John F. Kennedy to “prohibit discrimination on account of sex in the payment of wages by employers”. To celebrate, check out this PSA ...
By Lori Adelman • 13 years ago

Klondike rewards man for briefly listening to wife

I don’t know about you, but nothing puts me in the mood for some ice cream like a healthy dose of blatant sexism.

Thankfully, Klondike’s new “5 Seconds to Glory” ads deliver just that- the sort of trite gender stereotypes and blatant gender scare tactics that really gets me in the mood for a vanilla and chocolate delight.

In the ad below, a guy is forced to “survive” 5 seconds of– get this– listening to his wife speak. Oh, the horror! Of course, he tears up and almost doesn’t make it, but in the end he is rewarded for his heroic demonstration of bravery, endurance, and, what else, manliness, with a Klondike bar.

Wives, of course, only talk about things ...

I don’t know about you, but nothing puts me in the mood for some ice cream like a healthy dose of blatant sexism.

Thankfully, Klondike’s new “5 Seconds to Glory” ads deliver just that- the sort of ...