Danielle Rue

Another great example of postfeminism from the misogynistic, homophobic, classist, racist gem that is Total Frat Move— rush boobs. For those of you who aren’t familiar, “rush boobs” is exactly what it sounds like: college women send fraternity members topless pictures with “Rush X Fraternity” written on their chests. These pictures are used during Rush Week at colleges across the country  as a weird recruitment tool. As the bro-friendly site TFM explains,

“Since the dawn of the internet, fraternity members have been convincing girls to write ‘Rush (Insert Fraternity Here)’ across their chests for promotional purposes. Over the past several months there has been a massive resurgence in the world of rush boobs, and more recently, rush ass. Here are this week’s photos…”

Cue me slamming my head into my keyboard.

Trying to explain why rush boobs is problematic to my fratty friends is about as productive as my letters begging J.K. Rowling to write another Harry Potter book. “But the girls choose to take the pictures,”  they say, “so how can you get mad about it? It’s their choice”.

Personal consent is a huge gray area here. Not only are women “convinced” to promote fraternities via boob pics, these pictures also have the potential to be published on heavily trafficked sites like TFM without their permission. And, of course, once something is posted online, we all know it floats around the Internet forever.

But, you might argue, what about the women who send these pictures without being coerced into doing so? Maybe some women are ...