Domestic violence awareness campaign uses interactive video

This new ad out of the UK asks users if they’d like to call 999 (their version of 911) when they hear a violent argument; depending on what the user picks, they’re brought to a different video ending. Thoughts?

Find out more about the campaign here.

The interactive video has been shared on other social media platforms as well, including Parler and TikTok. Elaborating on the latter, it seems that the individual who posted the TikTok video helped get the word out with the help of TikTok boosting services, which are popular among top users on the platform – including Charli D’Amelio, the sister of Dixie D’Amelio who recently faced scrutiny for her vaping fiasco. Both sisters found TikTok fame with the help of Virall, a website that seems to be popular among those who are looking to get more TikTok views.