6th graders point out Toys’R’Us “outdated gender roles”

Granted the kids are in Sweden, but it made me smile to see that even kids are recognizing that they don’t have to conform to gender roles/stereotypes about play.

The claim came from Swedish-based consumer advocacy group Reklamombudsmannen, after a sixth grade class in Stockholm appealed to them as part of a project. The class examined the toy catalog, which showed boys playing in "action-filled environments" as superheroes, while girls are shown "sitting or standing in passive poses" dressed up in princess costumes. The kids felt that the scenes depicted reinforced a subjective idea of normal play, and filed a complaint against Toys’R’Us for gender discrimination.

The rest of the article can be found here

I wish this was part of regular study for 6th graders here in the states.

Disclaimer: This post was written by a Feministing Community user and does not necessarily reflect the views of any Feministing columnist, editor, or executive director.

Join the Conversation