“Save the Boobs” PSA??? WHAT!?

This is from my blog, Radical Lorraine .

This new PSA is disturbing.

First, this offends MEN by saying they are not smart enough to grasp the gravity of breast cancer unless it is related to sex. That is messed up.

Second, it offends WOMEN by objectifying a woman in order to  raise awareness of a serious illness. That is also messed up.

Men, I trust that you are smart enough to comprehend breast cancer without equating a PSA to a Hooters ad. Cancer is a scary thing and this PSA tries to make light of a disease that takes the lives of thousands.

Disgusting.