Facebook Ads A Big, Fat Wrinkle For Some Users

I just listened to this story on NPR. It discusses how women (mainly older women) are removing their birth year because one woman realized that the ads she saw everyday on the social networking site were solely base on her age. As the author points out, "To them, I was just a fat, walking wrinkle waiting to be fixed."

I think this is brilliant because once their ages were removed, they were targeted by advertisers for key words in their profile, like an interest in science fiction.

I was wondering what people thought about this. Also, do guys experience the same kind of advertising stereotypes? If so, to what degree? Has the ability to vote on Facebook ads increased peoples ability to fight these stereotypes? What would happen if we all removed information that could easily stereotype us?