Want to look hot this summer? Bacardi suggests getting an “ugly girlfriend”

Cross posted at The-F-Word.org

I’m a teetotaler for various reasons* — at 30, I’ve never ever been drunk if you can believe that — but even if I were the most raging of party girls, Bacardi’s new "Get an ugly girlfriend" ad campaign wouldn’t convince me to buy its line of fruity Breezers.

In yet another prime example of how women are pitted against each other, the campaign suggests that women — that is, attractive women — accessorize themselves with an "ugly girlfriend" in order to make themselves look better at the mall, the beach and other social situations. The four "ugly girlfriends" featured on the campaign’s minisite are equal-opportunity offensive, including fat, thin and disabled women. Consider taking along the horse-like Wendy, with the "noticeable limp" and "super-active sweat glands" to the next pool party. Or take a beach stroll with Sally, whose "lumpy rolls" will make you "look your best in a bikini, without ever visiting a gym." Watching your weight? Attend a BBQ with Daisy, whose "pimpled shoulders" will make your appetite disappear. And Lucy’s "rubbing thighs," "sticking out jaw," and "drooping breasts" is the perfect "freckled pile of cellulite" to take along shopping. The accompanying images showing clearly Photoshopped and otherwise radiant and blissfully unaware women makes the campaign all that more nauseating.

The ads were produced by Israeli ad agency McCann Digital and launched in Hebrew and English along with a Hebrew-only Facebook page . Tell Bacardi what you think of their sexist ad campaign here .

Jezebel: Bacardi ad uses misogyny to sell alcohol to women

Copyranter: Bacardi says the hottest accessory this summer is an "ugly girlfriend"

* 1) I don’t like the taste of most alcoholic drinks. 2) I’m Buddhist and find alcohol consumption inconsistent with my spiritual beliefs. 3) My husband’s father has a minor alcohol addiction and while he has never been abusive, my husband suffered through many an embarrassing public display as a kid, which has turned him off alcohol. I support him in this through non-consumption.