Posts Tagged toys

Friday Feminist Fuck Yeah: LEGO unveils its first female scientist

Meet Professor C. Bodin!

Photo credit: Maia Weinstock

I mean, it’s only taken a few decades since LEGO first launched minifigures in 1978 to get a female scientist on the roster. And sure, the total gender ratio of minifigure models is roughly 4:1 in favor of men–and the female ones that do exists seem excessively pink. (Last year, our friends over at SPARK protested the way the LEGO Friends line reinforced gender stereotypes.)

But hopefully this is one small step toward a future in which The New York Times isn’t still writing perplexed articles about the missing women in math and science.

Meet Professor C. Bodin!

Photo credit: Maia Weinstock

I mean, it’s only taken a few decades since LEGO first launched minifigures in 1978 to get a female scientist on the roster. And sure, the total gender ...

Leggo my LEGOS: Fair play for girls

Good morning, Friday Feministing friends. To start the weekend, I bring you some news about feminist badassery and the taking on of corporate foolishness.

Today, a few folks from our friends over at SPARK, including SPARK Executive Director Dana Edell and Jamia Wilson, Vice President of Programs at the Women’s Media Center and Co-Founder of SPARK, will be meeting with the LEGO Corporation about the concerns raised by SPARK over the LEGO Friends product line.

Since December, the group has gotten more than 55,000 plus people on board with their Change.org petition to ask LEGO to “stop selling out girls.”

It’s on, LEGO.

The petition is ...

Good morning, Friday Feministing friends. To start the weekend, I bring you some news about feminist badassery and the taking on of corporate foolishness.

Today, a few folks from our friends over at SPARK, including SPARK Executive Director Dana ...

Gender essentialist marketing hurts young girls

A really amazing video went viral over the last week featuring a young girl frustrated that all girl’s toys are marketed as pink–going as far as making the connection between companies wanting boys and girls to play with different things.

It’s amazing.

Along with this, Peggy Orenstein has a must-read op-ed in the NY Times taking on some of the nature vs nurture arguments made in support of the idea that girls just like pink (in response to LEGO putting out a new set for girls in pink), weighing both sides of the argument. She writes,

As any developmental psychologist will tell you, those observations are, to a degree, correct. Toy choice among young children is the Big Kahuna of sex differences, ...

A really amazing video went viral over the last week featuring a young girl frustrated that all girl’s toys are marketed as pink–going as far as making the connection between companies wanting boys and girls to play ...

Gender essentialist marketing hurts young girls

A really amazing video went viral over the last week featuring a young girl frustrated that all girl’s toys are marketed as pink–going as far as making the connection between companies wanting boys and girls to play with different things.

It’s amazing.

Along with this, Peggy Orenstein has a must-read op-ed in the NY Times taking on some of the nature vs nurture arguments made in support of the idea that girls just like pink (in response to LEGO putting out a new set for girls in pink), weighing both sides of the argument. She writes,

As any developmental psychologist will tell you, those observations are, to a degree, correct. Toy choice among young children is the Big Kahuna of sex differences, ...

A really amazing video went viral over the last week featuring a young girl frustrated that all girl’s toys are marketed as pink–going as far as making the connection between companies wanting boys and girls to play ...

Gendered toy marketing, word cloud edition.

Hot damn, I love word clouds. This blogger create these based on two lists of products marketed as “girls” and “boys” toys, and the words used in television commercials advertising them.


I’ll quote my homegirl Eliza (age 10) as an appropriate response from this letter (which is amazing, by the way):

Hey I’m a Girl, and I HATE dolls! I also hate Barbies, pink, my little ponies, and glitter is okay I guess. But I don’t love it like boys think all girls do. But that’s just my opinion. [...] I HATE pink. I despise it. HACK See I spat on it. That’s how much I hate pink.

Via.

h/t to ...

Hot damn, I love word clouds. This blogger create these based on two lists of products marketed as “girls” and “boys” toys, and the words used in television commercials advertising them.