Tag Archives: toys

Leggo my LEGOS: Fair play for girls

By Eesha Pandit | Published: April 20, 2012

TweetGood morning, Friday Feministing friends. To start the weekend, I bring you some news about feminist badassery and the taking on of corporate foolishness. Today, a few folks from our friends over at SPARK, including SPARK Executive Director Dana Edell and Jamia Wilson, Vice President of Programs at the Women’s Media Center and Co-Founder of SPARK, [...]

Also tagged Children, Gender, LEGO, SPARK | Comments closed

Gender essentialist marketing hurts young girls

By Samhita | Published: January 2, 2012

TweetA really amazing video went viral over the last week featuring a young girl frustrated that all girl’s toys are marketed as pink–going as far as making the connection between companies wanting boys and girls to play with different things. It’s amazing. Along with this, Peggy Orenstein has a must-read op-ed in the NY Times [...]

Also tagged Girls, marketing, pink | Comments closed

Gendered toy marketing, word cloud edition.

By Vanessa | Published: April 22, 2011

TweetHot damn, I love word clouds. This blogger create these based on two lists of products marketed as “girls” and “boys” toys, and the words used in television commercials advertising them. I’ll quote my homegirl Eliza (age 10) as an appropriate response from this letter (which is amazing, by the way): Hey I’m a Girl, [...]

Also tagged Advertising, Children, Gender, Masculinity, Sexism, stereotypes | Comments closed