Posts Tagged reebok

By Lori Adelman • 11 years ago

Breaking: Reebok dumps Rick Ross for date rape lyrics

Rick Ross has reportedly been dumped by Reebok due to lyrics promoting date rape in his recent single “U.O.E.N.O”. The lyrics in question were “Put Molly all in her champagne, she ain’t even know it. I took her home and I enjoyed that, she ain’t even know it.” The verse has since been replaced on the song. Reebok reportedly cited Ross’ inadequate response as well as the lyrics themselves when discussing their decision. The move comes after almost a week of pressure from women’s rights groups and a widely circulated online petition. TMZ reports:

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we ...

Rick Ross has reportedly been dumped by Reebok due to lyrics promoting date rape in his recent single “U.O.E.N.O”. The lyrics in question were “Put Molly all in her champagne, she ain’t even know it. I ...
By Lori Adelman • 12 years ago

Reebok backs that ass [claim] up

Imagine you are a Reebok ad executive facing flat sales and an even flatter image problem. Do you:

a) design an ad campaign based on the product you were given and its proven benefits

b) quit your job because it’s too hard

c) spend the whole day watching episodes of Mad Men on Netflix Instant to channel inspiration

d) based on little to no scientific evidence, claim that EasyTone footwear will measurably strengthen the muscles in the legs, thighs and buttocks, and then design a sexist and objectifying ad campaign based on this faulty claim that promises the shoes will, among other things, “make your boobs jealous of your ass”??

If you chose d), congratulations! You did the same thing as ...

Imagine you are a Reebok ad executive facing flat sales and an even flatter image problem. Do you:

a) design an ad campaign based on the product you were given and its proven benefits

b) quit your ...