Last week fashion columnist Christina Binkley made a video that appeared on the Wall Street Journal. She had some very telling things to say about plus sized clothing being positioned on the margins of the fashion industry.

“’Young fashion lovers have been demanding at an almost revolutionary pace, they have been screaming, “We want fashion, we want short shorts and miniskirts and all the trendy looks.”‘ And bluntly enough, she asserted that one of the main reasons that a lot of fashion companies don’t bite is because they ‘don’t want to be associated with ‘fat.’”

She’s absolutely correct. The truth is, consumers of plus sized fashion are already spending more money on clothes than our thinner peers.

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