Posts Tagged Dove

Watch this perfect parody of Dove’s “Real Beauty” campaign

As we’ve written before, Dove’s “Real Beauty” campaign, which tells women they’re prettier than they think they are, has always been bullshit for a few reasons — a main one being that it is “cementing a whole slew of beauty standards even as it pumps up self-esteem.”

And this spot-on parody from Above Average Productions highlights another of the particularly annoying things about it. While purporting to be empowering women to be more confident, Dove’s ads actually promote feminine humility above all else. In Doveland, Alexandra has explained, “the only confidence that’s acceptable is halfhearted: ‘Don’t worry, I don’t think I’m pretty, but I’ve been told I’m wrong, so maybe I am a little.'” 

As we’ve written before, Dove’s “Real Beauty” campaign, which tells women they’re prettier than they think they are, has always been bullshit for a few reasons — a main one being that it is “cementing a ...

Weekly Feminist Reader

“Marriage was a marker of historically anti-gay and anti-feminist normalcy“.

Ann Friedman on believing Dylan Farrow, and why who you believe depends on which story you recognize.

On the role of bystander intervention in preventing sexual assaults.

Why the absence of biracial representation in the media matters.

10 Years after Dove’s “Campaign for Real Beauty”.

Suey Park of #NotYourAsianSidekick defence of Twitter feminism.

“Marriage was a marker of historically anti-gay and anti-feminist normalcy“.

Ann Friedman on believing Dylan Farrow, and why who you believe depends on which story you recognize.

On the role of bystander ...

“Dove Real Beauty,” self-esteem, and One Direction

Over the weekend, Dove released a new video promoting its carefully constructed brand of “real beauty” self-esteem boosting. The concept is clever. A series of women describe themselves to a forensic sketch artist behind a curtain. Afterward, new friends describe these same women to the same guy and he draws a new picture. Inevitably, the sketches based on the women’s descriptions of themselves are far less traditionally attractive than those based on their friends’ description. The message is clear: we’re prettier than we think.

I feel about this Dove video what I feel about pretty much all of their “real beauty” advertising. It makes me feel better about myself today, but doesn’t help create a better world where women don’t need ...

Over the weekend, Dove released a new video promoting its carefully constructed brand of “real beauty” self-esteem boosting. The concept is clever. A series of women describe themselves to a forensic sketch artist behind a curtain. Afterward, ...