Posts Tagged Bechdel Test

Summer box office numbers down as Hollywood continues to ignore female moviegoers

Oops, it seems Hollywood’s stubborn refusal to cater to female movie-goers may be hurting the bottom line. Summer box office numbers are way down–resulting in a 20 percent decline in revenue in North America–this year, and it could be because Hollywood is still making crap targeted at the long-coveted young dude demographic when they’re going to the theater less and women have become a more reliable audience.

According to data from the Motion Picture Association of America, the young male demographic that most big Hollywood movies are aimed at is making fewer trips to the theater and hurting box-office totals. Who is spending money at the movies? Women, and movies aimed at women are reaping the benefits. ...

Oops, it seems Hollywood’s stubborn refusal to cater to female movie-goers may be hurting the bottom line. Summer box office numbers are way down–resulting in a 20 percent decline in revenue in North ...

Chart: Movies with strong female roles make more money

After analyzing the top 50 biggest box office movies of 2013, Versha Sharma and Hanna Sender have an innovative money-making tip for Hollywood: Make more movies starring women. Revolutionary, right?

Roughly one third of the films they looked at passed the Bechdel Test–meaning they included at least two female characters, who talk to each other about something besides a dude. Let’s take one quick second to mourn the fact that it is 2014 and people are still making movies that fail to meet this very, very low standard. Ok, now the good news: The films that passed the test brought in billions of dollars more than the ones that didn’t. Check out the breakdown after the jump. 

After analyzing the top 50 biggest box office movies of 2013, Versha Sharma and Hanna Sender have an innovative money-making tip for Hollywood: Make more movies starring women. Revolutionary, right?

Roughly one third of the films they looked at ...