Tag Archives: Bechdel Test

Summer box office numbers down as Hollywood continues to ignore female moviegoers

Tweet Oops, it seems Hollywood’s stubborn refusal to cater to female movie-goers may be hurting the bottom line. Summer box office numbers are way down–resulting in a 20 percent decline in revenue in North America–this year, and it could be because Hollywood is still making crap targeted at the long-coveted young dude demographic when they’re going [...]
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Chart: Movies with strong female roles make more money

TweetAfter analyzing the top 50 biggest box office movies of 2013, Versha Sharma and Hanna Sender have an innovative money-making tip for Hollywood: Make more movies starring women. Revolutionary, right? Roughly one third of the films they looked at passed the Bechdel Test–meaning they included at least two female characters, who talk to each other about something besides a dude. [...]
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