Posts Tagged Advertising

Transphobic ad campaign puts gender anxiety on full display

A really disturbing and transphobic advertisement showed up in Canada’s National Post the other day, pictured above. I won’t link to their website because they don’t deserve the traffic, but suffice to say it has “stop corrupting children” in the title. Because as we all know, trans folk, gender non-conforming people and allies are all viscous baby-haters who hope to corrupt children with their message of “love yourself for who you are” and “express yourself freely” and “you don’t have to be something you’re not”. Scaaaaarryyyy .

The paper has since apologized, stating that it did not follow its own “procedures in place for vetting the content of advertising, especially advocacy advertising…intended to ensure that such ads meet ...

A really disturbing and transphobic advertisement showed up in Canada’s National Post the other day, pictured above. I won’t link to their website because they don’t deserve the traffic, but suffice to say it has “stop ...

Quick hit: NOW NYC’s new tumblr targets offensive advertising

Sometimes when I’m walking down the street or waiting on the subway platform, I see an ad that makes me want to whip out a marker and scrawl “This insults women” or “Sexism sells!” all over it. Then I remember that graffiti is a crime and that defacing public spaces isn’t a good idea.

Luckily, NOW NYC has started a new tumblr called “That’s Not Cool,” which is meeting all my graffiti wish-fulfillment needs. And you can join in the fun by submitting your own picture of an ad that’s sexist, racist, homophobic or otherwise not cool. The result looks a little something like this.


And you should go ahead and submit – it shouldn’t be ...

Sometimes when I’m walking down the street or waiting on the subway platform, I see an ad that makes me want to whip out a marker and scrawl “This insults women” or “Sexism sells!” all over it. ...

Restore your fragile masculinity with deep fried factory farmed chicken!

This spectacularly subtle ad is currently airing on Australian TV, reminding men that their masculine identities are so fragile that they can be destroyed by one single sweater, and so insubstantial that they can be restored with a bucket of chicken.

Yeah! Dudes! Manly dudes in t-shirts! Dudes eating fried chicken! Dudes denigrating vaguely feminine things, and each other! Dudes being portrayed as so deeply insecure that they can’t handle wearing a pink sweater without freaking the fuck out! Dudes, how are you not insulted by this shit?
Transcript below the jump.

This spectacularly subtle ad is currently airing on Australian TV, reminding men that their masculine identities are so fragile that they can be destroyed by one single sweater, and so insubstantial that they can be restored with ...

Domestic violence: still not chic, artistic or cutting edge

The image pictured above is an ad for a hair salon.

It depicts a woman with a black eye sitting on a couch in a dress with her hair done up, and her apparent abuser standing behind her, holding out a piece of jewelry (presumably to make up for inflicting the black eye).

The implication of this ad is that, as a woman, your desire to be beautiful should extend to any situation, even when you’re being beaten by your partner.

It’s tired, offensive, and disgusting, and it’s rightly inspired a number of people to speak out (see comments here).

When I come across such glibly sexist and unambiguously violence-apologist media, I’m often left with frustration that my feeling of rage ...

The image pictured above is an ad for a hair salon.

It depicts a woman with a black eye sitting on a couch in a dress with her hair done up, and her apparent abuser standing ...

New ad for “Cosmo for Guys” lets you get inside a girl’s head

Some ads, such as the Summer’s Eve videos we covered recently, seem doomed to be sexist and terrible because the product they’re selling is. This new video promoting an iPad-only “Cosmo for Guys” magazine that promises to let (straight) men know “what women want” is like that.

As bad as this ad is, I’m sure the product will be even worse. In case the idea wasn’t painfully clear, the video’s director explained: “The concept and analogy here is to show a guy ‘getting inside a girl’s head’ and sort of ‘reading her mind’ by flipping through the magazine pages on the iPad. The reason for that is: it is the first magazine for men that is written by ...

Some ads, such as the Summer’s Eve videos we covered recently, seem doomed to be sexist and terrible because the product they’re selling is. This new video promoting an iPad-only “Cosmo for Guys” magazine that ...

“This ad really spoke to me, in that it featured a talking vagina”

Last night, Stephen Colbert took on the racist and douchey (literally!) Summer’s Eve commercials that we wrote about last week. It is, predictably, five minutes and forty-six seconds of pure gold.

To quote Colbert, what you are about to see, you cannot un-see. And you will probably want to re-see it multiple times, because it is that good.

Last night, Stephen Colbert took on the racist and douchey (literally!) Summer’s Eve commercials that we wrote about last week. It is, predictably, five minutes and forty-six seconds of pure gold.

To quote Colbert, what ...

Good job internets! PMS milk ad pulled

After pretty massive outcry in the land of new media, The recent tired, offensive ad campaign for milk about how PMS sucks for men because it makes women total bitcas has been pulled.

As Lori explained when she covered the ads:

The ad campaign is conveniently called the “Everything I Do Is Wrong” campaign (hey, they named it, not me) and in it, the California Milk Processor Board plays off sexist and stereotypical tropes about women being irrational hysterical hormone-driven beings and men being meek, silly, fearful creatures subject to the period-filled whims of their “better halves”.

In a pretty clear example of how new media’s taken control of the ad campaign, the original website everythingidoiswrong.org has been ...

After pretty massive outcry in the land of new media, The recent tired, offensive ad campaign for milk about how PMS sucks for men because it makes women total bitcas has been pulled.

As

Five ways to get calcium without supporting sexist milk ads

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for its new ad campaign. It’s about how scary the LadyRage aka PMS is for guys. I mean, how ORIGINAL is that!? Clearly no one has EVER in the history of advertising talked about how sucky PMS is for guys.

The ad campaign is conveniently called the “Everything I Do Is Wrong” campaign (hey, they named it, not me) and in it, the California Milk Processor Board plays off sexist and stereotypical tropes about women being irrational hysterical hormone-driven beings and men ...

Hey yall, so it looks like I’m the resident nutritionist blogger for the day.

I’m not stepping into this new role without cause.

You see, Milk the Brand has come up with this totally novel concept for ...

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