Posts Tagged Advertising

Because your intelligence hasn’t been insulted enough already in this campaign

I am obviously voting for Paul Ryan’s ticket, because the guy is totally dreamy. Sure, his fiscal policies are mathematically nonsensical at best and socially unjust at worst, and he thinks I should be left die in the ER if I need a life saving abortion but the doctors don’t believe in the procedure. But have you seen his biceps? Guy is smokin’!

And the folks at the Republican group the Young Guns know that that’s how all the other lady voters make their decisions. They’re running this radio ad in Wisconsin’s 7th Congressional district.

Transcript below the jump.
Snark aside, this is insulting not only because it assumes that women actually think and talk like this, that they choose ...

I am obviously voting for Paul Ryan’s ticket, because the guy is totally dreamy. Sure, his fiscal policies are mathematically nonsensical at best and socially unjust at worst, and he thinks I should be left die in ...

A note on our advertising

You may have recently noticed some changes to the advertising on Feministing, which is part of our work to more effectively monetize the site. We are still getting used to the new system and set up and as a result, some offensive ads have been getting through recently. Sorry for that and thanks to those that have pointed them out and sent emails–we appreciate that you respect our space so much.

That said, since we are truly trying to become a sustainable entity, there is a certain extent to which we will take cash from companies we don’t love (and might even critique on the site). There’s a difference between the written content on Feministing and our advertising – something we ...

You may have recently noticed some changes to the advertising on Feministing, which is part of our work to more effectively monetize the site. We are still getting used to the new system and set up and ...

Quick hit: Why are all those movie trailers voiced by men?

The New York Times ran an article last weekend about why so few movie trailer voiceovers are performed by women. The article discussed the perception that women’s voices aren’t strong enough to cut through the noise of a movie trailer, and suggested that even if they can, many of us trust men’s voices more than women’s:

Do moviegoers want to hear female voices? Research indicates that our brains are wired to prefer theirs to male ones; that’s the reason robotic voices, like those in GPS devices, tend to be female. (This probably has an evolutionary explanation: fetuses in the womb, identifying with their caretaker, can distinguish their mother’s voice from others, a study published in the journal Psychological Science found.) When ...

The New York Times ran an article last weekend about why so few movie trailer voiceovers are performed by women. The article discussed the perception that women’s voices aren’t strong enough to cut through the noise of ...

Dr. Pepper 10 response more patronizing than ad

Remember a certain soft drink company that decided the best way to peddle their low-calorie sugar water was with an ad campaign that proclaimed “It’s not for women” and “No girls allowed”?

Well reader Katharine, like many people, wrote in to complain, and the auto-response she received from the company was, incredibly, more condescending and patronizing than the original ad. Commenter Nicole noticed this as well back in October.

Company response reprinted in full after the jump.

Remember a certain soft drink company that decided the best way to peddle their low-calorie sugar water was with an ad campaign that proclaimed “It’s not for women” and “No girls allowed”?

Well reader Katharine, like many ...

Norway considers disclaimers on retouched ads

Norway’s equality minister is pushing for advertisers to begin disclosing when their billboards have been retouched. The goal is to create “warning labels” that will help consumers, and particularly young people, distinguished between digitally altered images and unaltered ones.

Making the connection between unrealistic images of women’s bodies in advertising and poor body image in young women, equality minister Audun Lysbakken called for a dialogue between the advertising industry and the government to create new standards around this issue.

Lysbakken said hundreds of thousands of young girls endured eating disorders while living with a distorted self-image obtained partly by hopeless comparisons with “cleaned-up” beauty ads. Women’s rights groups in North America and in Europe have long allied with psychologists and sociologists ...

Norway’s equality minister is pushing for advertisers to begin disclosing when their billboards have been retouched. The goal is to create “warning labels” that will help consumers, and particularly young people, distinguished between digitally altered images and ...

The feminist blog revolution will be paid

Courtney published a vital article in The Nation yesterday about the feminist internet’s money problem. I highly recommend giving it a read if you’re at all interested in the future of feminist organizing.

Online organizing is like the “women’s work” of the feminist movement – it takes an incredible amount of time and energy, it’s necessary work (if we want to win!), but we don’t put a monetary value on blogging.

Feministing is a labor of love – we all have the equivalent of full time jobs in addition to our blogging duties. This shouldn’t have to be the case. Online organizing needs to be sustainable so we can continue to be impactful, and that means we need blogging ...

Courtney published a vital article in The Nation yesterday about the feminist internet’s money problem. I highly recommend giving it a read if you’re at all interested in the future of feminist organizing.

Online organizing is ...

23 flavors of sexism

Writing about bullshit sexist advertising on a feminist blog can be tricky.

On the one hand, bullshit sexism makes me mad. So I want to condemn it,  shame it, and deconstruct it to take away whatever power it might have developed in the course of its million-dollar-ad-campaign life.

On the other hand, we’ve all heard the saying “Any publicity is good publicity.” How can you call out a bullshit advertisement for its negative qualities without inadvertently contributing to the product’s visibility, and thus the success of the ad campaign?

I think I have come up with the perfect solution to this heretofore unsolvable feminist blogger’s quandary.

Writing about bullshit sexist advertising on a feminist blog can be tricky.

On the one hand, bullshit sexism makes me mad. So I want to condemn it,  shame it, and deconstruct it to take away whatever power it ...

Reebok backs that ass [claim] up

Imagine you are a Reebok ad executive facing flat sales and an even flatter image problem. Do you:

a) design an ad campaign based on the product you were given and its proven benefits

b) quit your job because it’s too hard

c) spend the whole day watching episodes of Mad Men on Netflix Instant to channel inspiration

d) based on little to no scientific evidence, claim that EasyTone footwear will measurably strengthen the muscles in the legs, thighs and buttocks, and then design a sexist and objectifying ad campaign based on this faulty claim that promises the shoes will, among other things, “make your boobs jealous of your ass”??

If you chose d), congratulations! You did the same thing as ...

Imagine you are a Reebok ad executive facing flat sales and an even flatter image problem. Do you:

a) design an ad campaign based on the product you were given and its proven benefits

b) quit your ...

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