By Vanessa • 18 years ago

Pretty In Pink


A new taxi service scheduled to open in Britain will not only challenge stereotypes of the typical cab driver image, but serve as a safe mode of transportation for women. Launched by pop star Kerry Katona, this company’s drivers are all female.
The company, Pink Ladies, is due to open next week in Brighton, Newcastle and across northwest England. All the cars are pink Renault Kangoos, with pink leather interior. Now all we need is Rizzo in the front seat.
The service was actually founded by Tina Dutton (a family friend of Katona’s) and Andrea Winders. It will be operating on a membership basis, to avoid falling foul of equal opportunities laws. Dutton said:
“The vast majority of taxi drivers are safe and reliable, but there has been a rise in recent years in serious sexual assaults against women, who are often traveling in an unlicensed minicab, late at night…We want to provide women with the choice of having the extra piece of mind of a woman driver.”

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