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By Zulma • 12 years ago

CES babes or femme bots?

See this video for yourself.

quoted:

Some women at this year’s Consumer Electronics Show in Las Vegas have expressed their frustration at the scantily-clad “booth babes” hired by some companies to promote their stalls.

The BBC’s Matt Danzico investigates whether this practice is an effective marketing strategy, or merely a reflection on gender relations in technology.