Just shortly after publishing Jamz’ Best Feminist Music Videos of 2014 list, the consistently brilliant Future Brown — with the help of Jamz fave Maluca — put out a video that definitely should have made the cut. Sigh. I should have known — last year Beyoncé released her visual album the day after that year’s list.
But let’s not sweat those details and sink right into this amazingness.
“Vernáculo” is a track off Future Brown’s upcoming album, the second we’ve heard now (make sure to peep “Talkin Bandz” ft. the always amazing Shawnna), and Maluca is a natural fit with the production super-group, delivering smart lyrics and perfectly autotuned vocals over a futuristic reggaeton beat. The video is described as “an exercise in capitalist surrealism,” which is…pretty right on. It takes the visual language of all the makeup and beauty ads you’ve ever seen, remixes them, and turns them slowly into a somewhat grotesque, absurd, and yet completely fascinating display of makeup-spackling, excessive lotioning, and aggressive mascara application. It was commissioned by the Pérez Art Museum Miami and debuted live there on December 4th as part of Art Basel, but the rest of us mortals didn’t catch it until it was posted online yesterday afternoon.
You’ll have to head over to their website to watch it, but I PROMISE it’s worth it.
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