Update: The #WeAreAllMonkeys banana selfie campaign was a planned marking stunt

Neymar's banana photoIt turns out that Dani Alves’ witty reaction to a banana being thrown onto the soccer field that I wrote about earlier this week was a planned marketing stunt.

I don’t know about you, but I think this speaks to why the ensuing social media reaction felt like such a hollow campaign. What’s troubling to me is not that it was somewhat staged, but that in the planning, no one thought of anything more substantive. Jude Wanga wrote a good piece on the topic, and what actions could have actually been taken: 

A better show of solidarity would have been to pressure Villarreal, other clubs, UEFA and FIFA to take harsher sanctions against any club with racist fans whilst resolving to educate those around them. They currently giver larger fines to players who wear sponsored underwear than they do to clubs that have racist fans.

Also, how hypocritical it was to see some of the people who joined the hashtag:

Luis Suarez […] highlighted the futility of the hashtag. Here is a man who has used racially abusive language towards Patrice Evra, consistently insisted he did nothing wrong, and recently claimed the case against him was false. He apologised to everyone except his victim, and is now using a hashtag to show unity along with Say No To Racism.

I see a threadline through this, and what’s happening to Donald Sterling (the “fan” at the soccer game was apparently banned for life also). Though I’m glad that sports teams are at least doing something, bandaid solutions won’t help, and marketing campaigns (which is what this was) are made for big companies’ profit, not to actually change anything.


Juliana thinks that monkeys get a bad rap.

Bay Area, California

Juliana is a writer, a speaker, and a consultant. Her blogging work focuses on feminist and racial justice movements lead by Latinas throughout the Americas, touching on issues such as environmental justice, immigration, colonization, land rights and indigenous movements. She has been a regular Contributor to Feministing since Spring of 2013, and also been published on the Huffington Post, Mic, and the Feminist Wire. Juliana studied Latin American and Latinx Studies at the University of California and is now based in the Bay Area where she has worked with various organizations on social media and communications strategy. In her free time, she likes to dance salsa and tango and practice Portuguese with her cousins via Skype.

Juliana is a Latina feminist writer and digital communications specialist living in California.

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