By Maya Dusenbery • @mayadusenbery • 10 years ago

Only men can handle burgers, according to laziest Hardee’s ad yet

Hardee’s/Carl’s Jr.’s advertising approach has always been unapologetically sexist, but I guess these days they’re abandoning all subtlety.

Yep, X-Men shape-shifter Mystique must literally morph into a Real Man™ before she can eat this burger. 

As a huge fan of bacon cheeseburgers, I take major offense. But I’m also pretty sure that no man, woman, or mutant was designed to be able to digest the shitty food at Carl’s Jr. (which, btw, recently got the dubious distinction of hawking the most caloric kid’s meals of all fast food chains). So whether you’re boycotting because of their sexist advertising or their unhealthy food, Real Feminists™ should get their burgers elsewhere.

Maya DusenberyMaya takes her burgers without a side of sexism.

St. Paul, MN

Maya Dusenbery is executive director in charge of editorial at Feministing. She is the author of the forthcoming book Doing Harm: The Truth About How Bad Medicine and Lazy Science Leave Women Dismissed, Misdiagnosed, and Sick (HarperOne, March 2018). She has been a fellow at Mother Jones magazine and a columnist at Pacific Standard magazine. Her work has appeared in publications like Cosmopolitan.com, TheAtlantic.com, Bitch Magazine, as well as the anthology The Feminist Utopia Project. Before become a full-time journalist, she worked at the National Institute for Reproductive Health. A Minnesota native, she received her B.A. from Carleton College in 2008. After living in Brooklyn, Oakland, and Atlanta, she is currently based in the Twin Cities.

Maya Dusenbery is an executive director of Feministing and author of the forthcoming book Doing Harm on sexism in medicine.

Read more about Maya

Join the Conversation