Adidas markets World Cup t-shirts that play off stereotypes of sexy Brazilians

How very original. Adidas released–and has now pulled–these two new t-shirts to promote the upcoming World Cup in Brazil.

Adidas Brazilian sexy t-shirts

Get it? Because Brazilian women are oh-so-sexy and obviously exist for your viewing pleasure. In fact, you can go ahead and think of the entire country as–literally–one big piece of ass. 

And it’s not just that these tees play on sexist, racist stereotypes of exotic Latina women. “Looking to score?” is not just a hypothetical play on words here. While there’s little evidence to support the oft-repeated myth that sex trafficking increases around large sporting events, sex tourism is popular in Brazil and there are concerns that the flood of tourist that the World Cup attracts will exacerbate the problem of child sex trafficking in the country. The head of the Brazilian Tourism Board Flávio Dino was not pleased. “We don’t accept that the World Cup be used for illegal practices, like so-called sexual tourism,” he told O Globo. “We ask that Adidas put a stop to the sale of these products.”

Thankfully, they promptly did.

(H/t @Kelleyk43)

Maya DusenberyMaya Dusenbery is an Executive Director of Feministing.

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One Comment

  1. Posted February 25, 2014 at 9:36 pm | Permalink

    Not being a soccer fan, my original assumption was that the symbol in the middle of the heart was some soccer reference (like someone’s logo). … but it’s a thong, right?

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