Coverflip challenge reimagines famous dude book covers as by and for women

girls ride in a car through the desert

Coverflip created by Hannah

Yesterday author Maureen Johnson, fed up with sexist responses to the perceived gender appeal of her books covers, issued a challenge to her followers. She writes:

You are informed about a book’s perceived quality through a number of ways. Probably the biggest is the cover….

And the simple fact of the matter is, if you are a female author, you are much more likely to get the package that suggests the book is of a lower perceived quality. Because it’s “girly,” which is somehow inherently different and easier on the palate. A man and a woman can write books about the same subject matter, at the same level of quality, and that woman is simple more likely to get the soft-sell cover with the warm glow and the feeling of smooth jazz blowing off of it.

Thus Coverflip was born. The idea is that you take a well-known book, then re-imagine the book “reclassified as by and for women”. The contest rules were pretty loose, but I take this to mean a number of multi-gender alternative scenarios: imagining the author of the book is of a different gender than they are, or is genderqueer, or imagining that a book’s marketing strategy would be targeted to a different gender. Whatever floats your boat. Perhaps the flexibility is part of the reason Maureen says she received hundreds of replies within 24 hours. I love Hannah’s interpretation of J. Kerouac’s On The Road, pictured, above, but HuffPo has a full slideshow of responses to the contest along with an interview with Maureen. Check it out!

Brooklyn, NY

Lori Adelman started blogging with Feministing in 2008, and now runs partnerships and strategy as a co-Executive Director. She is also the Director of Youth Engagement at Women Deliver, where she promotes meaningful youth engagement in international development efforts, including through running the award-winning Women Deliver Young Leaders Program. Lori was formerly the Director of Global Communications at Planned Parenthood Federation of America, and has also worked at the United Nations Foundation on the Secretary-General's flagship Every Woman Every Child initiative, and at the International Women’s Health Coalition and Human Rights Watch. As a leading voice on women’s rights issues, Lori frequently consults, speaks and publishes on feminism, activism and movement-building. A graduate of Harvard University, Lori has been named to The Root 100 list of the most influential African Americans in the United States, and to Forbes Magazine‘s list of the “30 Under 30” successful mediamakers. She lives in Brooklyn, NY.

Lori Adelman is an Executive Director of Feministing in charge of Partnerships.

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